In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how best to leverage the networking site as a business tool. In this edited excerpt, the author details the key elements of a company profile page.
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it's located on LinkedIn so it's easy for LinkedIn members to find.
Your company page will always appear when a member types your company's name in LinkedIn's search box on the home page or on the "companies" link on the top toolbar. LinkedIn is a highly trusted source, so your LinkedIn page will rank highly in Google search results and people will be able to view it without logging into LinkedIn, giving your company significant exposure. For this reason, you want to make sure your LinkedIn company page is complete and updated frequently with your latest company news and product offerings. Your LinkedIn URL will be www.linkedin.com/company/YourCompanyName.
For LinkedIn members, company pages are a great way to research companies. There is a trove of detailed information about almost any company -- even if the company doesn't have a company page. When you do a company search on LinkedIn, you will see results from the company page and all companies that work closely or partner with it.
You can follow companies so you can review or stay up to date on their products and services, see who they are hiring and even know what competitors are up to.
Company pages let your customers and prospects get to know the people in your company. You can feature the employees behind your brand and show how customers use your products. Your company page is a great way to solidify your reputation and build trust with your clients and prospects.
Among the key components of a company page are the overview and services and products tabs. The "overview" tab displays a snapshot of your company, including your latest "share" post, a brief description of your company, and all employees in the network. You can also display your company's blog posts and Twitter feeds and directly connect, with people following your company.
Company status updates are made by the company to share company and industry news, product releases, and promotions. These updates are a powerful communication tool, allowing you to send messages and links directly to your followers.
These posts can be seen on the "overview" tab by any LinkedIn member and in a member's network update stream. If you follow the company, you will see status updates directly on your homepage, so it's easy to know what's happening with that company, with your competitors or in your industry. All LinkedIn members have the ability to view company status updates, click on embedded links or view posted videos. They can also comment on, like or share a company status update, allowing your updates to spread virally to grow your following and engage your members.
You can feature your products and services on the services and products tab. When prospects or customers visit this page, they see how many of their network connections recommend your product and they can add their own recommendations. You can also add the contact details of the product manager or sales representative responsible for each product.
The page's most powerful feature is the ability to display personalized content to your audience. You can show technical product details to a developer while showing cost-benefit details to an executive decision maker. You can create up to 30 distinct audience segments for different versions of this tab, based on a variety of attributes such as industry, job function, seniority, geography and company size, providing targeted content to each member.
You can select any language for your company page. If you choose English, you need to choose who will be authorized to be the company page administrators. It's best to manually designate your administrators, so you have consistency in and control over what is posted.
Designate at least two administrators, or more if you work for a large company and will have a lot of activity on your page. It would be smart to have one administrator each from human resources, sales, public relations and marketing, so they can each efficiently manage their respective areas of your company page.
It's imperative that someone is assigned to constantly monitor your company page; any offending content should be removed immediately. Negative remarks don't necessarily have to be removed, if you address them in an appropriate way. Every company has a small number of dissatisfied customers; you can respond in a positive way by addressing the issue publicly. There could be a legitimate problem with your product or service, and proper communication not only leads to resolution, it may even build your company's reputation. Admitting mistakes, deploying speedy solutions and engaging in strong communication demonstrate that you care about your customers and provide excellent customer service.
Read more stories about: Social media, Customer relationship management, Customer service, Linkedin, Customers
the learning organizationJust what constitutes a ‘learning organization is a matter of some debate. We explore some of the themes that have emerged in the literature and the contributions of key thinkers like Donald Schon and Peter Senge. Is it anything more than rhetoric? Can it be realized?
Many consultants and organizations have recognized the commercial significance of organizational learning – and the notion of the ‘learning organization’ has been a central orienting point in this. Writers have sought to identify templates, or ideal forms, ‘which real organizations could attempt to emulate’ (Easterby-Smith and Araujo 1999: 2). In this sense the learning organization is an ideal, ‘towards which organizations have to evolve in order to be able to respond to the various pressures [they face] (Finger and Brand 1999: 136). It is characterized by a recognition that ‘individual and collective learning are key’ (op. cit.).
Two important things result from this. First, while there has been a lot of talk about learning organizations it is very difficult to identify real-life examples. This might be because the vision is ‘too ideal’ or because it isn’t relevant to the requirements and dynamics of organizations. Second, the focus on creating a template and upon the need to present it in a form that is commercially attractive to the consultants and writers has led to a significant under-powering of the theoretical framework for the learning organization. Here there is a distinct contrast with the study of organizational learning.
Although theorists of learning organizations have often drawn on ideas from organizational learning, there has been little traffic in the reverse direction. Moreover, since the central concerns have been somewhat different, the two literatures have developed along divergent tracks. The literature on organizational learning has concentrated on the detached collection and analysis of the processes involved in individual and collective learning inside organizations; whereas the learning organizations literature has an action orientation, and is geared toward using specific diagnostic and evaluative methodological tools which can help to identify, promote and evaluate the quality of learning processes inside organizations. (Easterby-Smith and Araujo 1999: 2; see also Tsang 1997).We could argue that organizational learning is the ‘activity and the process by which organizations eventually reach th[e] ideal of a learning organization’ (Finger and Brand 1999: 136).
On this page we examine the path-breaking work of Donald Schon on firms as learning systems and then go on to explore Peter Senge’s deeply influential treatment of the learning organization (and it’s focus on systemic thinking and dialogue). We finish with a brief exploration of the contribution of social capital to the functioning of organizations.
The learning society and the knowledge economy
The emergence of the idea of the ‘learning organization’ is wrapped up with notions such as ‘the learning society’. Perhaps the defining contribution here was made by Donald Schon. He provided a theoretical framework linking the experience of living in a situation of an increasing change with the need for learning.
The loss of the stable state means that our society and all of its institutions are in continuous processes of transformation. We cannot expect new stable states that will endure for our own lifetimes.
We must learn to understand, guide, influence and manage these transformations. We must make the capacity for undertaking them integral to ourselves and to our institutions.
We must, in other words, become adept at learning. We must become able not only to transform our institutions, in response to changing situations and requirements; we must invent and develop institutions which are ‘learning systems’, that is to say, systems capable of bringing about their own continuing transformation. (Schon 1973: 28)
One of Schon’s great innovations was to explore the extent to which companies, social movements and governments were learning systems – and how those systems could be enhanced. He suggests that the movement toward learning systems is, of necessity, ‘a groping and inductive process for which there is no adequate theoretical basis’ (ibid.: 57). The business firm, Donald Schon argued, was a striking example of a learning system. He charted how firms moved from being organized around products toward integration around ‘business systems’ (ibid.: 64). He made the case that many companies no longer have a stable base in the technologies of particular products or the systems build around them. Crucially Donald Schon then went on with Chris Argyris to develop a number of important concepts with regard to organizational learning. Of particular importance for later developments was their interest in feedback and single- and double-loop learning.
Subsequently, we have seen very significant changes in the nature and organization of production and services. Companies, organizations and governments have to operate in a global environment that has altered its character in significant ways.
Productivity and competitiveness are, by and large, a function of knowledge generation and information processing: firms and territories are organized in networks of production, management and distribution; the core economic activities are global – that is they have the capacity to work as a unit in real time, or chosen time, on a planetary scale. (Castells 2001: 52)
A failure to attend to the learning of groups and individuals in the organization spells disaster in this context. As Leadbeater (2000: 70) has argued, companies need to invest not just in new machinery to make production more efficient, but in the flow of know-how that will sustain their business. Organizations need to be good at knowledge generation, appropriation and exploitation.
The learning organization
It was in this context that Peter Senge (1990) began to explore ‘The art and practice of the learning organization’. Over 750,000 copies of The Fifth Discipline (1990) were sold in the decade following its publication – and it is probably this book that has been the most significant factor in popularising the notion of the learning organization. However, as Sandra Kerka remarked in 1995 ‘there is not… a consensus on the definition of a learning organization’. Indeed, little has changed since. Garvin (2000: 9) recently observed that a clear definition of the learning organization has proved to be elusive.
Exhibit 1: Three definitions of a learning organization
Learning organizations [are] organizations where people continually expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning to see the whole together. (Senge 1990: 3)
The Learning Company is a vision of what might be possible. It is not brought about simply by training individuals; it can only happen as a result of learning at the whole organization level. A Learning Company is an organization that facilitates the learning of all its members and continuously transforms itself. (Pedler et. al. 1991: 1)
Learning organizations are characterized by total employee involvement in a process of collaboratively conducted, collectively accountable change directed towards shared values or principles. (Watkins and Marsick 1992: 118)
We can see much that is shared in these definitions – and some contrasts. To start with the last first: some writers (such as Pedler et. al.) appear to approach learning organizations as something that are initiated and developed by senior management – they involve a top-down, managerial imposed, vision (Hughes and Tight 1998: 183). This can be contrasted with more ‘bottom-up’ or democratic approaches such as that hinted at by Watkins and Marsick (1992; 1993). Some writers have looked to the learning company, but most have proceeded on the assumption that any type of organization can be a learning organization. A further crucial distinction has been reproduced from the use of theories from organizational learning. This is the distinction made between technical and social variants (Easterby-Smith and Araujo 1999: 8). The technical variant has looked to interventions based on measure such as the ‘learning curve’ (in which historical data on production costs is plotted against the cumulative output of a particular product) (op. cit.). There is a tendency in such approaches to focus on outcomes rather than the processes of learning. The social view of the learning organization looks to interaction and process – and it is this orientation that has come to dominate the popular literature.
According to Sandra Kerka (1995) most conceptualizations of the learning organizations seem to work on the assumption that ‘learning is valuable, continuous, and most effective when shared and that every experience is an opportunity to learn’ (Kerka 1995). The following characteristics appear in some form in the more popular conceptions. Learning organizations:
Provide continuous learning opportunities.
Use learning to reach their goals.
Link individual performance with organizational performance.
Foster inquiry and dialogue, making it safe for people to share openly and take risks.
Embrace creative tension as a source of energy and renewal.
Are continuously aware of and interact with their environment. (Kerka 1995)
As Kerka (1995) goes onto comment, the five disciplines that Peter Senge goes on to identify (personal mastery, mental models, shared vision, team learning and systems thinking) are the keys to achieving this sort of organization. Here, rather than focus too strongly on the five disciplines (these can be followed up in our review of Senge and the learning organization) we want to comment briefly on his use of systemic thinking and his interest in ‘dialogue’ (and the virtues it exhibits). These two elements in many respects mark out his contribution.
Systems theory and the learning organization
Systemic thinking is the conceptual cornerstone (‘The Fifth Discipline’) of Peter Senge’s approach. It is the discipline that integrates the others, fusing them into a coherent body of theory and practice (1990: 12). Systems theory’s ability to comprehend and address the whole, and to examine the interrelationship between the parts provides, for Peter Senge, both the incentive and the means to integrate the disciplines. Three things need noting here. First, systems theory looks to connections and to the whole. In this respect it allows people to look beyond the immediate context and to appreciate the impact of their actions upon others (and vice versa). To this extent it holds the possibility of achieving a more holistic understanding. Second, while the building blocks of systems theory are relatively simple, they can build into a rather more sophisticated model than are current in many organizations. Senge argues that one of the key problems with much that is written about, and done in the name of management, is that rather simplistic frameworks are applied to what are complex systems. When we add these two points together it is possible to move beyond a focus on the parts, to begin to see the whole, and to appreciate organization as a dynamic process. Thus, the argument runs, a better appreciation of systems will lead to more appropriate action. Third, systemic thinking, according to Senge, allows us to realize the significance of feedback mechanisms in organizations. He concludes:
The systems viewpoint is generally oriented toward the long-term view. That’s why delays and feedback loops are so important. In the short term, you can often ignore them; they’re inconsequential. They only come back to haunt you in the long term. (Senge1990: 92)
While other writers may lay stress on systems theory, in Senge's hands it sharpens the model - and does provide some integration of the 'disciplines' he identifies.
Dialogue and the learning organization
Peter Senge also places an emphasis on dialogue in organizations – especially with regard to the discipline of team learning. Dialogue (or conversation) as Gadamer has argued is is a process of two people understanding each other. As such it is inherently risky and involves questioning our beliefs and assumptions.
Thus it is a characteristic of every true conversation that each opens himself to the other person, truly accepts his point of view as worthy of consideration and gets inside the other to such an extent that he understands not a particular individual, but what he says. The thing that has to be grasped is the objective rightness or otherwise of his opinion, so that they can agree with each other on a subject. (Gadamer 1979: 347)The concern is not to 'win the argument', but to advance understanding and human well being. Agreement cannot be imposed, but rests on common conviction (Habermas 1984: 285-287). As a social relationship it entails certain virtues and emotions.
It is easy to see why proponents of the learning organization would place a strong emphasis upon dialogue. As Peter Senge has argued, for example, team learning entails the capacity of members of a team to suspend assumptions and enter into a genuine “thinking together”’ (1990: 10). Dialogue is also necessary to other disciplines e.g. building a shared vision and developing mental models. However, there are significant risks in dialogue to the organization. One factor in the appeal of Senge's view of dialogue (which was based upon the work of David Bohm and associates) was the promise that it could increase and enrich corporate activity. It could do this, in part, through the exploration and questioning of ‘inherent, predetermined purposes and goals’ (Bohm et. al. 1991). There is a clear parallel here with Argyris and Schön’s work on double-loop learning, but interestingly one of Bohm's associates has subsequently suggested that their view was too optimistic: ‘dialogue is very subversive’ (Factor 1994).
Some problems and issues
In our discussion of Senge and the learning organization we point to some particular problems associated with his conceptualization. These include a failure to fully appreciate and incorporate the imperatives that animate modern organizations; the relative sophistication of the thinking he requires of managers (and whether many in practice they are up to it); and questions around his treatment of organizational politics. It is certainly difficult to find real-life examples of learning organizations (Kerka 1995). There has also been a lack of critical analysis of the theoretical framework.
Based on their study of attempts to reform the Swiss Postal Service, Matthias Finger and Silvia Bűrgin Brand (1999) provide us with a useful listing of more important shortcomings of the learning organization concept. They conclude that it is not possible to transform a bureaucratic organization by learning initiatives alone. They believe that by referring to the notion of the learning organization it was possible to make change less threatening and more acceptable to participants. ‘However, individual and collective learning which has undoubtedly taken place has not really been connected to organizational change and transformation’ (ibid.: 146). Part of the issue, they suggest, is to do with the concept of the learning organization itself. They argue the following points. The concept of the learning organization:
Focuses mainly on the cultural dimension, and does not adequately take into account the other dimensions of an organization. To transform an organization it is necessary to attend to structures and the organization of work as well as the culture and processes. ‘Focussing exclusively on training activities in order to foster learning… favours this purely cultural bias’ (ibid.: 146).
Favours individual and collective learning processes at all levels of the organization, but does not connect them properly to the organization’s strategic objectives. Popular models of organizational learning (such as Dixon 1994) assume such a link. It is, therefore, imperative, ‘that the link between individual and collective learning and the organization’s strategic objectives is made’ (ibid.: 147). This shortcoming, Finger and Brand argue, makes a case for some form of measurement of organizational learning – so that it is possible to assess the extent to which such learning contributes or not towards strategic objectives.
Remains rather vague. The exact functions of organizational learning need to be more clearly defined.
In our view, organizational learning is just a means in order to achieve strategic objectives. But creating a learning organization is also a goal, since the ability permanently and collectively to learn is a necessary precondition for thriving in the new context. Therefore, the capacity of an organization to learn, that is, to function like a learning organization, needs to be made more concrete and institutionalized, so that the management of such learning can be made more effective. (ibid.: 147)
Finally, Finger and Brand conclude, that there is a need to develop ‘a true management system of an organization’s evolving learning capacity’ (op. cit.). This, they suggest, can be achieved through defining indicators of learning (individual and collective) and by connecting them to other indicators.
Conclusion
It could be argued that the notion of the learning organization provides managers and others with a picture of how things could be within an organization. Along the way, writers like Peter Senge introduce a number of interesting dimensions that could be personally developmental, and that could increase organizational effectiveness – especially where the enterprise is firmly rooted in the ‘knowledge economy. However, as we have seen, there are a number of shortcomings to the model – it is theoretically underpowered and there is some question as to whether the vision can be realized within the sorts of dynamics that exist within and between organizations in a globalized capitalist economy. It might well be that ‘the concept is being oversold as a near-universal remedy for a wide variety of organizational problems’ (Kuchinke 1995 quoted in Kerka 1995).
There have been various attempts by writers to move ‘beyond’ the learning organization. (The cynics among us might conclude that there is a great deal of money in it for the writers who can popularise the next ‘big thing’ in management and organizational development). Thus, we find guides and texts on ‘the developing organization’ (Gilley and Maybunich 2000), ‘the accelerating organization (Maira and Scott-Morgan 1996), and ‘the ever-changing organization’ (Pieters and Young 1999). Peter Senge, with various associates, has continued to produce workbooks and extensions of his analysis to particular fields such as schooling (1994; 1999; 2000).
In one of the more interesting developments there has been an attempt to take the already substantial literature on trust in organizations (Edmondson and Moingeon 1999: 173) and to link it to developments in thinking around social capital (especially via the work of political theorists like Robert Putnam) (see Cohen and Prusak 2001). We could also link this with discussions within informal education and lifelong learning concerning the educative power of organizations and groups (and hence the link to organizational learning) (see the material on association elsewhere on these pages). Here the argument is that social capital makes an organization more than a collection of individuals. (Social capital can be seen as consisting of ‘the stock of active connections among people: the trust, mutual understanding, and shared values and behaviours that bind the members of human networks and communities and make cooperative action possible’, Cohen and Prusak 2001: 4). Social capital draws people into groups.
This kind of connection supports collaboration, commitment, ready access to knowledge and talent, and coherent organizational behaviour. This description of social capital suggests appropriate organizational investments – namely, giving people space and time to connect, demonstrating trust, effectively communicating aims and beliefs, and offering equitable opportunities and rewards that invite genuine participation, not mere presence. (Cohen and Prusak 2001: 4)In this formulation we can see many of the themes that run through the approach to the learning organization that writers like Watkins and Marsick (1993) take. The significant thing about the use of the notion of social capital is the extent to which it then becomes possible to tap into some interesting research methodologies and some helpful theoretical frameworks.
Quite where we go from here is a matter for some debate. It could be that the notion of the ‘learning organization’ has had its ‘fifteen minutes of fame’. However, there does seem to be life in the notion yet. It offers an alternative to a more technicist framework, and holds within it a number of important possibilities for organizations seeking to sustain themselves and to grow.
Further reading and references
Easterby-Smith, M., Burgoyne, J. and Araujo, L. (eds.) (1999) Organizational Learning and the Learning Organization, London: Sage. 247 + viii pages. A collection with a good overview and some very helpful individual papers. The opening section provides reviews and critiques, the second, a series of evaluations of practice.
Schön, D. A. (1973) Beyond the Stable State. Public and private learning in a changing society, Harmondsworth: Penguin. 236 pages. A very influential book (following Schön’s 1970 Reith Lectures) arguing that ‘change’ is a fundamental feature of modern life and that it is necessary to develop social systems that can learn and adapt. Schön develops many of the themes that were to be such a significant part of his collaboration with Chris Argyris and his exploration of reflective practice.
Senge, P. M. (1990) The Fifth Discipline. The art and practice of the learning organization, London: Random House. 424 + viii pages. A seminal and highly readable book in which Senge sets out the five ‘competent technologies’ that build and sustain learning organizations. His emphasis on systems thinking as the fifth, and cornerstone discipline allows him to develop a more holistic appreciation of organization (and the lives of people associated with them).
References
Argyris, C., & Schön, D. (1978) Organisational learning: A theory of action perspective, Reading, Mass: Addison Wesley.
Argyris, C. and Schön, D. (1996) Organisational learning II: Theory, method and practice, Reading, Mass: Addison Wesley.
Bohm, D., Factor, D. and Garrett, P. (1991) ‘Dialogue – a proposal’, the informal education archives.
Bolman, L. G. and Deal, T. E. (1997) Reframing Organizations. Artistry, choice and leadership 2e, San Francisco: Jossey-Bass. 450 pages.
Castells, M. (2001) ‘Information technology and global capitalism’ in W. Hutton and A. Giddens (eds.) On the Edge. Living with global capitalism, London: Vintage.
Cohen, D. and Prusak, L. (2001) In Good Company. How social capital makes organizations work, Boston: Harvard Business School Press.
Dixon, N. (1994) The Organizational Learning Cycle. How we can learn collectively, London: McGraw-Hill.
Easterby-Smith, M. and Araujo, L. ‘Current debates and opportunities’ in M. Easterby-Smith, L. Araujo and J. Burgoyne (eds.) Organizational Learning and the Learning Organization, London: Sage.
Edmondson, A. and Moingeon, B. (1999) ‘Learning, trust and organizational change’ in M. Easterby-Smith, L. Araujo and J. Burgoyne (eds.) Organizational Learning and the Learning Organization, London: Sage.
Factor, D. (1994) On Facilitation and Purpose, http://www.muc.de/~heuvel/dialogue/facilitation_purpose.html
Finger, M. and Brand, S. B. (1999) ‘The concept of the “learning organization” applied to the transformation of the public sector’ in M. Easterby-Smith, L. Araujo and J. Burgoyne (eds.) Organizational Learning and the Learning Organization, London: Sage.
Gadamer, H-G. (1979) Truth and Method, London: Sheed and Ward.
Garvin, D. A. (2000) Learning in Action. A guide to putting the learning organization to work, Boston, Mass.: Harvard Business School Press.
Gilley, J. W. and Maybunich, A. (2000) Beyond the Learning Organization. Creating a culture of continuous growth and development through state-of-the-art human resource practices, Cambridge, Mass.: Perseus Books.
Habermas, J. (1984) The Theory of Communicative Action Volume 1, Cambridge: Polity Press.
Hayes, R. H., Wheelwright, S. and Clark, K. B. (1988) Dynamic Manufacturing: Creating the learning organization, New York: Free Press. 429 pages.
Hughes, C. and Tight, M. (1998) The myth of the learning society’ in S. Ranson (ed.) Inside the Learning Society, London: Cassell.
Kerka, S. (1995) ‘The learning organization: myths and realities’ Eric Clearinghouse, http://www.cete.org/acve/docgen.asp?tbl=archive&ID=A028.
Leadbeater, C, (2000) Living on Thin Air, London: Penguin.
Malhotra, Y. (1996) ’Organizational Learning and Learning Organizations: An Overview’ http://www.brint.com/papers/orglrng.htm
Maira, A. and Scott-Morgan, P. B. (1996) The Accelerating Organization: Embracing the human face of change, McGraw-Hill.
Marquandt, M. and Reynolds, A. (1993) The Global Learning Organization, Irwin Professional Publishing.
Marquardt, M. J. (1996) Building the Learning Organization, New York: McGraw-Hill.
Van Maurik, J. (2001) Writers on Leadership, London: Penguin.
Pedler, M., Burgoyne, J. and Boydell, T. (1991, 1996) The Learning Company. A strategy for sustainable development, London: McGraw-Hill.
Pieters, G. W. and Young, D. W. (1999) The Ever-Changing Organization: Creating the capacity for continuous change, learning and improvement, St Lucie.
Senge, P. et. al. (1994) The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization
Senge, P., Kleiner, A., Roberts, C., Ross, R., Roth, G. and Smith, B. (1999) The Dance of Change: The Challenges of Sustaining Momentum in Learning Organizations, New York: Doubleday/Currency).
Senge, P., Cambron-McCabe, N. Lucas, T., Smith, B., Dutton, J. and Kleiner, A. (2000) Schools That Learn. A Fifth Discipline Fieldbook for Educators, Parents, and Everyone Who Cares About Education, New York: Doubleday/Currency
Sugarman, B. (1996) ‘Learning, Working, Managing, Sharing: The New Paradigm of the "Learning Organization"’, Lesley College, http://www.lesley.edu/journals/jppp/2/sugarman.html
Sugarman, B. (1996) ‘The learning organization and organizational learning: New Roles for Workers, Managers, Trainers and Consultants’, Lesley College, http://www.lesley.edu/faculty/sugarman/loandtd.htm
Tsang, E. (1997) ‘Organizational learning and the learning organization: a dichotomy between descriptive and prescriptive research’, Human Relations, 50(1): 57-70.
Watkins, K. and Marsick, V. (eds.) (1993) Sculpting the Learning Organization. Lessons in the art and science of systematic change, San Fransisco: Jossey-Bass.
Watkins, K. and Marsick, V. (1992) ‘Building the learning organization: a new role for human resource developers’, Studies in Continuing Education 14(2): 115-29.
Links
Analyze an organization’s learning climate – set of tools concerning cultural aspects of organizational development.
The Business Researcher's Interests: Organizational Learning & Knowledge Management - Lots of links.
Index of links to learning organization websites: some ideas for getting started in learning about learning organizations.
Learning Org -- A Discussion of Learning Organizations. Contains current messages and archives of the Learning-org mailing list.
Learning organization profile – checklist produced by ASTD (American Society For Training and Development)
The Learning Organizations Homepage: articles on the nature of the learning organization plus articles and links.
The Learning Organization: journal.
The Learning Organization: Transformational Change: article
Organizational fitness Website
Organizational Learning and Learning Organizations: An Overview Excellent collection of links and papers @ Brint.comAn overview of key concepts related to Organizational Learning and Learning Organizations covering questions such as: What is Organizational Learning? What is a Learning Organization? What is Adaptive Learning vs. Generative Learning? What's the Managers' Role in the Learning Organization? What's the Relationship between Strategy and Organizational Learning? What is the Role of Information Systems in the Learning Organization? Does Information Technology Impose Any Constraints on Organizational Learning?
QuaSyLaTic Model / Thinking - Learning Organizations inspired homepage
The Society for Organizational Learning
Stanford Learning Organization Web (SLOW): The Stanford Learning Organization Web (SLOW) is an informal network of Stanford researchers, staff, and students along with colleagues and friends from the corporate world interested in the nature and development of learning organizations.
To cite this page: Smith, M. K. (2001) 'The learning organization', the encyclopedia of informal education, http://www.infed.org/biblio/learning-organization.htm.
© Mark K. Smith 2001.
You're about to leave OPEN Forum and enter a Crash Course on veri.com, a new way to learn about the information that can help your business succeed.
The Terms of Service and Privacy Policy of the website, to which you are being directed, will apply to you.
Answer and Learn
Crash Courses teach by asking questions.
Focus Your Learning
Get a question right, keep moving. Get it wrong and we'll help you learn more.
Build IQ Points
Where do you stack up? Find out by comparing your IQ points to others.
When Matt Levine was opening Sons of Essex, a restaurant on New York City’s Lower East Side last fall, he decided to use YouTube to promote the establishment and its menu.
"We live in a society where information travels fast, and the entertainment value and visual stimulation of videos seemed like a great way to get a creative and innovative message to our guests," he says.
The success of Sons of Essex's videos can be a lesson to other small businesses. While restaurants have an advantage in that the things they purvey—food and drinks—are pretty universally appealing, many industries can benefit from creating videos.
Mashable spoke with Levine, a creative partner at Brandsway Creative and co-owner of Cocktail Bodega and Sons of Essex, about his business’ use of YouTube and other social media as marketing tools. Here are his tips for business success on YouTube
1. Use your resources. Many small businesses shy away from video because it’s more labor-intensive than a tweet or a photo. But it doesn’t have to be a huge investment of time or money. That iPhone you have in your pocket all day is a perfectly good video camera. While you can dish out some money for a tripod, a mic and some lenses, you can also go for the handheld look and set the footage to music, so a mic is unnecessary and sound quality isn’t an issue.
"Our videos are super low budget, from using bloggies to iPhones," Levine says. "All of our 'How to Make…' videos feature our charismatic staff—no actors, no fluff. They’re real employees." Levine says many of these employees are learning how to edit and produce video themselves, having been in on the production process for Sons of Essex's videos.
When you consider the rise of Viddy and Socialcam, you’ll notice that video editing has become much more democratized, and there is a slew of apps that let you edit video right on your smartphone. The preeminent video platform YouTube has made it easier than ever to edit video right in the platform, eliminating the need to buy and learn how to use tools like Final Cut or Adobe Premiere. The iMovie app on Apple OS X is also an easy, non-technical and low-budget way to splice together footage.
2. Find friends to promote your brand. A little star power is always a good thing. If you’re lucky enough to have celebrities or influential people as customers, see if they’ll throw you a bone and help promote the restaurant on-camera. Levine says a majority of the cameos and people in the "Lower East Side is..." video (such as Padma Lakshmi) are friends of the restaurant who live or hang out in the neighborhood.
By building relationships with local residents and business owners, the Brandsway team has created a coalition, and the partnerships it’s formed have yielded positive results. Sons of Essex is getting involved in the neighborhood and cross-promoting with other businesses, often collaborating on products and events that lend themselves well to video content.
3. Let video break the news. Instead of having the video be an ancillary component of your message, make it the vehicle of the message. If you’re opening a new location or adding a new product to the menu, use a video to make the announcement, and tease it on social media platforms without giving people the story. This will incentivize customers to click through and watch the video, so they’ll learn the news and recognize that your brand is a source of good content, which can keep them coming back. Sons of Essex introduced its brunch with this video.
4. Get to know the local bloggers. Once you’ve made a video, you want people to see it. Of course, you’ll post it on to your Twitter and Facebook pages, but you should also seed it to local bloggers, who are always looking for good content to post.
The Lower East Side has several blogs in the area, including BoweryBoogie and The LoDown, and these outlets have picked up videos by Sons of Essex. Nabbing coverage in local blogs gets the word out to potential customers, while also bolstering community pride. Who doesn't want to support her local businesses?
5. Video is just one marketing tool. Video, of course, isn’t the only avenue Sons of Essex has used to spread the word. In addition to video and a hefty dose of organic word-of-mouth marketing, the brand is gung-ho about social media, which Levine says is "part of our everyday life." Sons of Essex also maintains a presence on Facebook and Twitter.
"I believe that it's important to organically have a well rounded and multi-pronged marketing plan," Levine says. That includes real-life events, like the Hester Street Fair booth, T-shirts and branded skateboards, in addition to Twitter, Facebook and YouTube videos.
6. Skip the hard sell. "I am no expert on social media or viral videos, but content is king," Levine says. "Treat your videos less like commercials and more like an informative story."
It's a tenet of social media marketing: Don't be overly promotional. Social media is a great way to interact with customers and stay top of mind so that when a customer arrives at a point where he's ready to purchase, he goes with you instead of a competitor. Don't beat people over the head with sales-y messaging.
Situated in the Lower East Side, Sons of Essex opts to explore the neighborhood’s rich history. The walls are decorated with photos of old LES residents from the nearby Tenement Museum, and the cuisine represents a melting pot of cultures.
While the videos feature mouth-watering dishes and cocktails, they don't have the cheesy vibe of chain restaurant commercial, where a special limited-time offer is explained and the price flashes in huge font. Like Levine says, these YouTube videos are not commercials. Use the platform to show off your business and its offerings, not to aggressively push sales. The same approach applies to other social media platforms, too—Twitter, Facebook, Instagram, Pinterest and Tumblr are a way for a business to show its human side, not desire for revenue. Be human and customers will come naturally.
Photo credit: Sons of Essex, New York.
Posting Guidelines
We hope the conversations that take place on HBR.org will be energetic, constructive, and thought-provoking. To ensure the quality of the discussion, our moderating team will review all comments and may edit them for clarity, length, and relevance. Comments that are overly promotional, mean-spirited, or off-topic may be deleted per the moderators' judgment.
All postings become the property of Harvard Business School Publishing
SMALL and medium enterprises (SMEs) play a crucial part in the Pacific Rim economies but their tenacity in the global production chain is threatened by natural disasters.
Taiwan has taken the lead in improving the "natural disaster resilience" of SMEs in the 21-member Asia Pacific Economic Cooperation (Apec) grouping which includes Malaysia, Japan, Indonesia, Australia and the US.
It has hosted a series of meetings under the multi-year project which will improve trade and investment and this included business continuity plans for SMEs when faced with disasters.
SMEs are particularly vulnerable in the global supply chain and this was seen in Japan and Thailand.
Japan's massive earthquake and Thailand's floods last year had affected the auto-parts, logistics and information and communication technology industries.Dr Wayne Chen from the Taiwan Institute of Economic Research said Taiwan had proposed the Apec Start-up Accelerator initiative to create a better environment for start-ups and entrepreneurs in the region.
This was successfully endorsed by the SME ministerial meeting, he said in a briefing to visiting Apec journalists here recently.
Earlier this month, SME ministers who met at St Petersburg in Russia reaffirmed the need to address trade and investment barriers for SMES as well as micro enterprises (MEs), corruption which imposes high costs, protection of intellectual property rights and a common information resource to foster innovation development.
Apec leaders will meet in Vladivostok, Russia, on September 8 and 9.
"We see the need to engage developing economies to future start-up related capacity building activities in the region, and propose the ASA initiative so developing economies can benefit by implementing projects contributing to the ASA initiative to advance the growth of start-ups in the region," Chen said.
Food security has returned to the fore of concern as host Russia places it as a priority topic for the grouping's discussion this year and the 62 action plans which have come into play since 2010, including six from Taiwan.
The six include joint research on post harvest handling of crops, irrigation technology, marketing strategies for indigenous vegetables and ICT early warning signs to mitigate slope land disasters.
Dr Susan Chang, who is director general of the department of international affairs (convenor of Apec food emergency response mechanism), said a virtual cooperation is being earmarked where members pledge food support to those in need of food aid.
"Over the past 10 years, there were 400 natural disasters in the world, of which 60 per cent are in the Apec economies."
Like the numerous Apec economies prone to natural disasters, Taiwan is concerned with the effects of climate change on its produce.
For net agriculture importer Taiwan, agriculture competitiveness has become a priority as it fine-tunes its national policy to revitalise the rural agriculture sector and raise its self sufficiency level from the current 32 per cent.
Not only does the sub-tropic country have an ageing farming society which averages 63 years, but its economies of scale has to be relooked at too, especially the shrinking farm size over the years, said Chang.
The spike in oil prices and food commodity prices have become an additional burden to bear, given its sizeably large annual import packs of feed corn which total 4.5 million tonnes and another 2.5 million tonnes of soya.
Innovation is key to boost growth in all these economies and Taiwan, the 18th largest economy in the world, aims to further streamline its formalities so as to create a barrier-free trading environment.
For one, the Chinese Taipei Customs believes that the "ubiquitous economic and trade network plan" will bring a new dimension with the customs single window system project and cargo movement security project.
International traders benefit from the move to simplify Customs procedures which will lead to a barrier-free clearance environment.
As of end of last year, 14 members including Malaysia had developed their respective national single window system.
Its deputy Finance Minister and concurrent director general of Customs Hwang Ding-Fang said a Customs cooperation agreement was recently signed with mainland China.
"We believe it can enhance trade facilitation and security between both sides and, we hope to be able to cooperate with other Apec economies in this regard in the near future."
Taipei Customs has completed a port-to-port RFID (radio frequency identification) e-Seal pilot programme with Malaysia, as part of efforts to improve the interoperability of the international supply chain.
Digitalisation is an important aspect and one which Apec economies can be proud of, thanks to Taiwan's initiative almost a decade ago.
The Apec Digital Opportunity Centre has reached much support from the others and this has helped to bridge the digital divide.
By 2011, for instance, the project would have set up 89 centres in 10 PMEs or Partner Member Economies which include Malaysia and trained more than 270,000 people.
"We expect to have 100 centres by year-end," said Stanley Wang, who is the secretary-general, adding that disused cargo containers have been used as makeshift teaching centres.
Just as popular as its digital expertise is the Taiwanese healthcare policy ideas.
Apec members are jointly working on strengthening healthcare systems and a recent meeting at St Petersburg attracted a large number of experts, keen on building up their influenza vaccine-related competence.
We’re proud to be publishing the first appearance of the World’s 100 Most Innovative Companies, a ranking that we hope to make an annual (maybe even quarterly) event highlighting the companies that investors believe to be the best at achieving consistent and profitable innovation. You can see the complete list here, and the gallery attached above covers advice from CEOs and leaders of companies on the list.
The list and its methodology is the result of years of research on corporate innovation, encapsulated in the new book, The Innovators DNA, by professors Clayton Christensen (Harvard Business School), Jeffrey Dyer (Marriott School of Management at Brigham Young University) and Hal Gregersen (INSEAD). They, in turn, relied on proprietary financial analysis done by Michael McConnell and his team at HOLT, a division of Credit Suisse. Here’s a video chat I had with Profs. Dyer and Gregersen talking about their research:
The great insight from their work is that innovation is well within the reach of mere mortals not named Steve Jobs or Jeff Bezos. Successful innovation requires the right culture but new or incumbent leaders frustrated with a slow pace of innovation can start making change happen by behaving differently. It takes work, and may require some retraining, but the authors’ point is that anyone can innovate if they follow the five skills of disruptive innovators. They are:
- Questioning, which allows innovators to challenge the status quo and consider new possibilities. Example: Howard Schultz of Starbucks and Pradeep Sindhu of Juniper Networks.
- Observing, which helps innovators detect small behavioral details –in the activities of customers, suppliers, and other companies – that suggest new ways of doing things. Examples: Rakesh Kapoor of Reckitt Benckiser and Jean-Paul Agon of L’Oreal.
- Networking, which permits innovators to gain radically different perspectives from individuals with diverse backgrounds. Example: Marc Benioff of Salesforce. See Victoria Barret’s take on Benioff here.
- Experimenting, which prompts innovators to relentlessly try out new experiences, take things apart, and test new ideas. Example: Bobby Kotick from Activision Blizzard.
- Associational Thinking— drawing connections between questions, problems, or ideas from unrelated fields—is triggered by questioning, observing, networking, and experimenting and is the catalyst for creativity. Example: Natura Cosmeticos, the “Avon of Brazil,” which uses such cross-disciplinary teams to dream up new personal care products.
There’s a lot more to our package around the Most Innovative Companies list, including an overview of the methodology and research on Tom Post’s contributor page, a video interview between Forbes publisher Rich Karlgaard and Juniper CEO Kevin Johnson. We’ll have a lot more profiles and videos with companies on the list over the next few months.
In the wake of the Facebook IPO, something funny has happened to the world of startups.Suddenly, startups feel very boring.
VCs and entrepreneurs say they feel it too.
"I do feel a bit like that, but then again that could also just be the startups I'm happening to see," one investor said.
"The noisiest space (social consumer) looks a bit less interesting," said another.
What's changed? Why are startups for the first time in a long time...boring?
We've just come out of a very exciting time in tech
Four of the biggest, most-hyped tech companies—LinkedIn, Groupon, Zynga, and Facebook—have gone public.
Instagram got acquired for $1 billion. Yammer did even better.
Everything we were looking forward to is over and there's not much that's exciting on the horizon.
If feels like the day after Christmas.
Suddenly, startups aren't the exciting companies to watch
Yammer CEO David Sacks was on to something when he wrote about the coming end of Silicon Valley.
"Human creativity has not changed," he wrote. "But the question is, how many of those opportunities will be captured by startups versus incumbents? Silicon Valley may not be running out of ideas, but we might be running out of big new companies."
For the first time in a long time, the exciting stuff is coming from the biggest companies in the industry instead of the smallest ones. Google's self-driving cars. Apple's iPad. Amazon exploring same-day delivery.
These are big, world-changing ideas.
A few startups are worth their hype. Square is doing something amazing in making a transaction feel personal again. Pinterest's user growth is astounding. And Twitter, if you can still call it a startup, is becoming more and more important. But those are exceptions.
Startups that were supposed to be big, exciting tech companies are letdowns
A few startups had us nearly convinced they'd be the next big things, but they've been letdowns. After a splashy launch Airtime lost all its users. Brewster, an app that promised to change mobile contacts, did too. When was the last time anyone used Viddy or Draw Something?
Add to the pall how Facebook, Zynga and Groupon, are struggling in the public markets.
What happens to those big companies affects the entire tech ecosystem. Paul Graham cautioned startups about a Facebook fallout.
"The bad performance of the Facebook IPO will hurt the funding market for earlier stage startups," he said.
He was right; startups are stuck in limbo. No one wants to invest or believe in "the next Facebook" while the current Facebook struggles.
The space is too crowded
Starting a company used to be more difficult. Only people with boatloads of money could afford to launch one. Only engineering geniuses could make one. And only marketing gurus knew how to scale one.
Thanks to improved technology, social media, and new sources of financing, anyone can start a company, even if it isn't novel or necessary. Founders can scale consumer products relatively quickly too. Angel investor Chris Dixon called 10 million users the new one million.
"Thousands of early-stage consumer web/mobile companies were started and funded in last 24 months," he wrote. "If you are thinking of starting a non-transactional consumer startup, be aware that you are entering what is perhaps the most competitive sector in tech in the last decade."
A startup era is ending
Consumer startups, products we all use and can easily understand, have led the tech world for the past few years.
"The interesting innovation now is happening in [business-to-business] and infrastructure, which doesn't seem as intellectually interesting but can have a large impact," an investor told us. "[Business-to-consumer] might just be tapped out for the moment after a good 5+ year run."
Suddenly the most interesting startups are in less-sexy sectors: hardware, enterprise software, infrastructure—even biotech.
Those startups may be better, more predictable bets for investors. But they require a different mindset from entrepreneurs and the rest of us.
Oh, and remember how mobile was going to be the next big thing in consumer? One word for that: Instagram.
The consumer startup era is ending.
Jeremy Gutsche’s strategy keynote explains how businesses, companies and organizations can foster a work culture in which creativity is unhindered by crisis, organizational structure or ineffective leadership.
video by trendhuntertv
Strategy keynote speaker Jeremy Gutsche (CEO of TrendHunter.com) in a strategy speech about Smith Corona, the world's most innovative company... until 1989. In his strategy keynote speeches, Jeremy Gutsche talks about setting perspective and how it is vital to clearly and consistently articulate what it is that you are strategically trying to do.
“Innovation” is a tricky word to define: it means different things to different people. A recent article in the Wall Street Journal entitled “You Call That Innovation?” provides a solid review of the use of the word “innovation” in business contexts.
The article points out that some people limit the scope of term. Scott Berkun, author of The Myths of Innovation (see my review), reserves “innovation” for civilization-changing developments, like electricity and the telephone. This avoids the dilution of the term, which has already become the buzzword du jour.
In a broader perspective, some consider any change to be an innovation. Etymologically, this is acceptable: the Latin root “innovare” simply means to renew or change.
To distinguish between these two extremes, some definitions view innovation on dichotomous scale. For instance, Michael Porter talks about “continuous” and “discontinuous” technological changes; Tushman and Anderson distinguish between “incremental” and “breakthrough” innovation; Abernathy and Clark refer to “conservative” vs. “radical” innovations; and Clayton Christensen shows the difference between “sustaining” and “disruptive” innovations. While this helps differentiate types of innovation efforts, viewing innovation along one dimension doesn’t tell the whole story.
To clarify the situation, I’m proposing a 2-dimensional picture of innovation:
- The y-axis indicates the degree of technological progress an innovation brings with it. Moving from low to high along this line indicates improving existing capabilities, services and products.
- The x-axis shows the impact an innovation has on the market, also from low to high. This usually entails new business models or reaching underserved target groups.
This gives rise to four distinct zones of innovation:
- Incremental innovations involve modest changes to existing products and services. These are enhancements that keep a business competitive, such as new product features and service improvements.
- Breakthrough innovation refers to large technological advances that propel an existing product or service ahead of competitors. This is often the result of research and development labs (R&D), who are striving for the next patentable formula, device and technology.
- Disruptive innovation is a term coined by Clayton Christensen. In his best-selling book The Innovator’s Dilemma he shows that disruptive innovations “result is worse product performance, at least in the near-term. [They] bring to a market a very different value proposition than had been available previously” (p. xviii).
- Game-changing innovation transform markets and even society. These innovations have a radical impact on how humans act, think and feel in some way.
My proposed view of innovation isn’t original. It’s directly influenced by a model developed Wheelright and Clark (1992), which is mentioned as a way to prioritize and plan for innovation in the book The Innovator’s DNA. Still, I believe my approach improves their model and sheds new light on some important differences in our discussions and efforts around innovation.
Chief among these is the confusion between “breakthrough” and “disruptive” innovation. Scott Anthony et al. point to this common misconception the book The Innovator’s Guide to Growth (see my review). They write:
The word disruption itself is loaded with alternative meanings and connotations, many of which run counter to the precise pattern Christensen identified is his original stream of research. As the concept has seeped into the mainstream, this language “disconnect” has led to confusion, misunderstanding, and the occasional misallocation of resources… The error people make most frequently is assuming that a great leap forward in performance is synonymous with disruption.
Breakthrough innovations promise significant improvements in performance compared with existing products. Examples include the Airbus 380, Nokia’s flagship Lumia 900 phone and Microsoft Office 2007. To contrast, disruptive innovations address underserved market needs with products that are more convenient to access, easier to use, and cheaper to buy. Examples include budget airlines, plain vanilla $25 mobile phones, and “good enough” web-based word processing software.
The value of viewing different levels of innovation along two dimensions, as in the graph above, is that you can plot different trajectories of innovation that keep breakthroughs separate from disruptions, as needed.
What’s more, the above zones of innovation can better guide innovation efforts. I believe a good innovation program should balance attention to each zone. Each has a different purpose and requires a different strategy:
- Incremental innovations help keep a company in the game and provide short-term revenue.
- Breakthrough innovations can catapult a product or service well ahead of competitors.
- Disruptions usually entail a change in a business model, making them harder to implement. One strategy is to create a separate brand or company that operates at a lower level than its parent — perhaps more like a startup. (See my review of Xiameter, a sub-brand of Dow Corning launched to address the low end of the market.)
- Game changers transform markets. They introduce new product categories, for instance, which can ensure long-term success for a business.
Of course the lines between each zone are blurry. And you can argue about the labels themselves. But it’s the logic behind the above graph that’s key here. I’ve found it helpful in explaining innovation to clients and hope you find it helpful too. I hope you’ll adopt my labels.
Please let me know what you think.
Like this:
2 bloggers like this.
Annual Sensis survey reports a big fall in Australians’ online spending
Australians are buying less stuff online. Or at least Aussie blokes are.
This years’ Sensis e-Business report has found the average amount spent by Australians online in the past year was $2500, down $400 on the previous year.
But women are spending the same amount; it is Australian men who have cut back. Indeed the average spent online by Australian men over the past twelve months is down a whopping $700 on the previous year.
Sensis executive and report author, Christena Singh, said that the results were consistent with other research data showing the past 12 months had been difficult for Australian small businesses.
She said the data also reflects a significant shift in Australian’s shopping and spending patterns.
Australians are now not only saving a lot more of their income, but they’re tending to spend less on products and more on services.
“This change has been evident since the global financial crisis and has had a significant impact on smaller businesses such as traditional bricks and mortar retailers.”
The trend is also showing up in an apparent plateau or even a decline in the amount that small businesses are spending on computers and ecommerce.
According to this years Sensis e-Business report, the number of small businesses with a web-site actually fell over the last 12 months, from 67% to 62%.
Selling online also decreased in popularity amongst small businesses, falling from 59% to 51%.
And the number of small businesses getting paid for sales online also fell, dropping 9% t0 62%.
Despite these falls, the data also showed that businesses selling online are seeing an increased share of their total sales online, up from 27% to 31%
Indeed some 23% of those using e-commerce to sell made the majority of their sales online.
However perhaps the most significant findings in this years survey, which has been conducted every year since 2005, is that ecommerce is now as much about mobile phones and tablets as it is about computers.
“Internet access is now rarely just about logging on to a desktop computer,” Ms Singh said.
“Many consumers and businesses now rely on being able to access the internet 24/7 wherever they are,” she said.
“We are revolutionising the way we look for information, and small businesses have the opportunity to use the internet and mobile devices to reach customers and grow their market.”
The Sensis survey found that more than half of all Australians now own a smart phone, and that smartphone ownership has jumped by a third in the past year, up from 44 to 59 per cent of the population.
In response business owners are updating their channel strategy..
Some 9 per cent of SMEs already have mobile-specific websites, and a further 21 per cent say they are planning on getting one in the coming year.
There has also been a 10 per cent jump in the number of businesses loading location maps onto their website.
Tablets too, such as the Apple iPad are also becoming increasingly important.
According to Sensis the popularity of tablet devices has also more than doubled during the year, with 30 per cent of Australians saying they currently have one, up from 12 per cent last year. Another 16 per cent say they plan to get one in the next 12 months.For more information or to download a copy of the Sensis e-Business report go to:
http://about.sensis.com.au/IgnitionSuite/uploads/docs/2012SensisE_Business_Report.pdf
Please check your email
A confirmation email has been sent to your email address - SUPPLIED GOES EMAIL HERE. Please click on the link in the email to verify your email address. You need to verify your email before you can log on to the CRN website or start posting comments on articles.
If you do not receive your confirmation email within the next few minutes, it may be because the email has been captured by a junk mail filter. Please ensure you add the domain '@crn.com.au' to your white-listed senders.
July 23, 2012 – RSM Bird Cameron’s thinkBIG 2012 survey results show that 77 per cent of small to medium-sized enterprises (SMEs) expect to grow in the next 12 months, an increase from 69 per cent in 2010 and 76 per cent in 2011.
This is despite the fact that 10 per cent less than in 2011 experienced business growth over the last two years (63.5 per cent versus 73 per cent).
thinkBIG 2012 is RSM Bird Cameron’s sixth study in the series. thinkBIG benchmarks the planning practices of SME owners and assesses the impact of recent global financial conditions on businesses.
This year’s results provide insights into how Australian SMEs feel about their business.
Impact of the global financial crisis three years on
SME owners overall believe their business is successful, however optimism about their company’s medium-term prospects has dropped as extended difficult economic conditions continue taking their toll.
Most SMEs now undertake formal business planning
thinkBIG 2012 revealed that 76 per cent of SME owners now undertake formal planning, which is a massive jump of 30 per cent compared with 2011. This suggests a clear shift in SME owners’ focus on business planning.Andrew Graham, national head of business solutions RSM Bird Cameron, said, “The fact that the number of owners now doing a formal business plan has almost doubled shows that they understand its importance. RSM Bird Cameron’s experience also shows that businesses who plan are the most successful ones. It is great to see business owners investing in this important process.”
Business sentiment low
thinkBIG 2012 shows that while SME owners believe their business is successful, how they feel about running their business has dropped significantly, recording the lowest rating since the study began in 2007.Graham said, “It is important to consider the increasing uncertainty SME owners face regarding their medium term prospects. This uncertainty, combined with the extended economic difficulties that many owners have been operating through since the global financial crisis some three years ago has had a negative impact on the way many SME owners feel about running their business.”
Business financing remains a struggle
thinkBIG 2012 reveals that SME owners don’t expect to see an improvement in the availability of finance in the next 12 months and believe financing will remain tight.Business owners say they will still employ strategies that involve investing in the business, including increasing efficiency through technology and injecting capital into their business.
Graham concurs, “It remains incredibly difficult for SMEs to obtain funding for their business. This is something that owners need to take into consideration and plan for.”
Looking for growth
51 per cent of SME owners continue to rely on reinvested profits as their primary source of funding for growth, consistent with 2011. Significantly less SMEs are foregoing their salary, which is a positive change.Graham said, “Seeing more SME owners relying on reinvested profits rather than their own salary to fund business growth is a very positive evolution. It shows that they are able to fund business growth through the success of their business and use their salary to improve standard of living, rather than putting everything back into the business.”
Getting the right advice
thinkBIG 2012 reveals that the commonly used external advisors are accountants, consistent with 2011, with 39 per cent of respondents reporting they have used or will use an accountant for business planning.Graham said, “Following improved revenue growth over the last two years, SME owners appear more willing to focus on growth and are using external expertise to plan their future.”
26 per cent of SME owners report they have used or will use a financial planner for superannuation planning and 20 per cent say they will use a financial planner for retirement planning.
Graham continued, “Considering how complicated it can be to run your own business, ensuring everything is in order with regards to tax, superannuation and so on, it remains important for these business owners to get advice from specialists. This will also help maintain and grow their business.”
-ENDS-
About RSM Bird Cameron
RSM Bird Cameron is the largest mid-tier accounting firm in Australia with national ownership and profit sharing and offers a full range of specialist advisory services, including business consulting and advisory, assurance and advisory, taxation consulting, corporate consulting and turnaround and insolvency. RSM Bird Cameron is a core member firm of RSM International, the sixth largest network of independent accounting and consulting firms in the world.
Australian SMEs Successfully Target Local Customers OnlineBy Ritesh Gupta, Contributor August 19, 2012
Small and medium-sized enterprises (SMEs) with an online presence in Australia are proving to be adept at selling goods and services to local customers.
According to recent reports, 87% of SMEs with an online presence have sold their offerings online.
While SMEs are doing well in the local market, they are not able to target overseas buyers with e-commerce, according to the annual Sensis e-Business Report released in Australia.
Around 65% of businesses selling online reported that most of their online sales came from local customers. These transactions featured buyers who lived in the same city or town.
The probability of online buying goes down as the distance between a business and potential customers increased.
These entities are yet to leverage the Internet’s global nature. Highlights from the report are as follows:
International buyers were termed by only 5% of SMEs as their main ecommerce customer group.
27% of SMEs shared that at least some sales to international buyers has happened.
Report author Christena Singh pointed out that there is a need for Australian SMEs to strengthen their digital business plan since only 15% have worked out their digital business strategy.
Around 45% termed security problems relating to hacking as their number one concern.
Low carbon options are not just a rallying cry for the environment, they also provide businesses with the opportunity to save money.
Being low carbon or carbon neutral is not just about being green. With so much attention on rising electricity costs, it’s fast becoming a way for small business owners to reduce their running costs. There is also an extra incentive for savvy business owners to market their efforts towards an increasingly environmentally conscious customer.
So how can reducing carbon emissions improve your business’ competitiveness and profitability?
Firstly, improving energy efficiency can be used as a smart marketing tool. Sukin Skincare is an example of a carbon neutral SME that has used its low carbon certification as a selling point to customers. Energy efficiency is a key part of their business practice, driven by offsetting the carbon emissions of everything from manufacturing to office operations. Sukin’s offsetting efforts to date have been measured as being equivalent to removing more than 2500 cars from the road for one year. General Manager Alison Goodger believes that a natural product and sustainable business practice is in increasingly high demand by her global customer base and a recent survey supports this stance.
Indeed, Australians are becoming more environmentally aware consumers and are conscious that the products they buy are low carbon. According to independent research conducted by Net Balance and supported by the Australian Food and Grocery Council (AFGC), 80 percent of Australians consider sustainability issues when putting products in their shopping trolleys. An overwhelming 93 percent of people agreed that manufacturer and retail efforts to reduce the environmental impact of products were very important.
Aside from a marketing edge, a more cohesive and engaged environment can be created by working together to improve energy efficiency. Engaging employees in a joint project outside their daily tasks has proven to enhance the internal culture of many companies.
Carbon neutrality is easier to achieve for businesses than most might imagine. Internal measures can now be taken to cut energy consumption, and therefore costs in the short term.
Here are five steps to get you started on improving energy efficiency of your own business, and reducing your carbon emissions:
1. Educate your staff and change consumption behaviour through examining consumption patterns across the business. Provide incentives for unique ideas and thought leadership.
2. Reduce travel and transport by adopting technology such as video conferencing. If the office is close to public transport networks, take a tram or train to meetings.
3. Minimise waste going to landfill by upgrading the office recycling system.
4. Implement energy efficiency measures to save costs. Simple solutions include efficient lighting upgrades, lighting controls, night switches, computer power management, timers, and air-conditioner controls.
5. Examine your supply chain to minimise unnecessary consumption and create a sustainable procurement policy. This can be achieved by working with low carbon suppliers.
Let's all stop for a moment to remember why we use computers and other electronic devices. A key is to unpack IT. All too often we forget that IT means Information Technology.
IT is about managing information more efficiently using technology. From our very sophisticated phones to our very powerful laptops and PCs and the phenomenon that is the internet, information is now flowing faster and in greater volumes than ever before.
In the past two years a few technologies have progressed from bleeding or leading edge to mainstream. It is vital that the IT departments of SME companies are taking full advantage of these technologies to drive new markets, productivity and survival.
So if I had to pick the six biggest enablers for the SME environment (not the enterprise level as they have different needs) to have emerged in the past two years, I would focus on the following:
1. Social media
Here is a twist, in that it is as much about marketing as information management, but one of the biggest tools we have been handed is social media, which lets us do amazing things we could not do a few years ago.
From recruitment of new staff without using recruiters, to market research, to making connections with influential people we previously could not gain access to. LinkedIn, Facebook, even Seek, offer us new ways to gain input from complete strangers. This tied to pay-per-click advertising and measurement of return on investment for marketing effort is a huge breakthrough for relatively small businesses.
2. Cloud solutions that put corporate tools into our hands
Here, I am talking about the hosted or Software as a Service (SaaS) tools that have made it easier for the average person to start a business. Microsoft's Office 365, Salesforce.com or Google Apps each give us an application we can use on our PC, tablet or mobile phone that gives us top quality tools to use so our business is not disadvantaged when compared to our corporate cousins. With Coles purchasing 100,000 Office 365 licences, the cloud has definitely gone mainstream.
Making good use of SaaS tools removes the need for large start-up expenditure allowing nimble businesses to spring up and use technology to communicate globally from day one.There are also advantages in geographic expansion for the growing firm where SaaS solutions have made opening a new office a non-event from an IT perspective.
3. Mobile devices that let us work from anywhere
How many of us already take remote access to office applications for granted because they just work from wherever we are?
Generating invoices on site from your central computer system, for example. Connecting that with GPS-related data to track the location or a host of other solutions for asset management that were not practical a year ago.
Yet there are still many businesses out there struggling to take advantage of the mobility factor. We have heard the corporate concerns about Bring Your Own Device (BYOD) and left it in the too hard basket. For SMEs, BYOD is mostly just not an issue as the servers and security systems in SMEs are flexible enough to work with whatever device staff bring along.
Certainly, if you have not yet looked at where your business can gain by getting mobilised it is time to consider it.
4. Virtualisation of server infrastructure
This is driving infrastructure efficiencies and also data and system recovery capabilities that once belonged only to the national and multinational companies. Instant fail-over from one server to another is now possible on a sub-$100K investment, allowing many medium firms to remove the threat of downtime. Site to site replication of these systems is also possible, making automated off-site backup an affordable reality.
5. Online shopping
Over the past couple of years, shoppers have really got the hang of spending money online and this is changing where new business opportunities lie for just about every business. Bricks and mortar stores still have their place but combining old with new or simply taking on the potential of millions of shoppers for your product or service is producing a new generation of ultra-wealthy entrepreneurs.
6. Availability of broadband
As NBN rolls out across Australia there will be potential for new activity and new types of business that did not exist before. This may be worth factoring into your business plans too.
While we are in a tough economic period, it is hard to get out from under all the problems to think innovation or adoption of new technology. It is possible the people who have been giving you advice over the past 12 years since the days of the dreaded "Y2K bug" are not the ones to take you on your journey into the 'teen' years.
Change is happening faster than ever and your agents for change need to be well-rounded and well-connected with what is happening in your industry and in the technology space. If you are not aware of how technology has changed recently in your industry it is probably worth looking around.
David Markus is the founder of Combo – the IT services company that ensures IT is never an impediment to growth.
The Australian Tax Office has outlined the SME behaviour that raises a tax red flag, with overseas deals and large one-off transactions high on the list.
In a guide for SMEs launched yesterday, the ATO outlined how it identifies compliance risks by matching and analysing data and information.
The triggers for the Tax Office include tax performance varying substantially from business performances, a lifestyle not supported by after-tax income, treating private assets as business assets and large, one-off or unusual transactions.
The Tax Office says it is also likely to be alerted by poor governance and risk management systems and will look closer at any weaknesses in compliance structures and processes.
Taxation Commissioner Michael D'Ascenzo said this is the first time the ATO has published detailed information on its approach to managing tax compliance risks for SMEs.
"By publishing information on how we assess risk and what attracts our attention, we intend to provide more practical certainty for taxpayers,” D’Ascenzo said.
"It is also an example of how we are making the system fairer and more transparent.
“Through it we are sharing our compliance approach, and clarifying what the community can expect from us and what we expect of business taxpayers."
Mark Molesworth, partner at accountancy firm BDO, told SmartCompany the ATO’s guide was indicative of the Tax Office’s new risk approach.
“This sort of information has always been available through the commissioner’s annual compliance plan but the tax office has made a conscious effort to really communicate that to each of its market segments,” he says
“This year we have seen in the SME segment a focus by the tax office on focusing on the risk issues.”
Molesworth says the ATO appears to have more of an emphasis in the SME segment on good corporate governance and tax risk management processes.
“That’s an approach we see applied to the tax segment generally, so it is certainly making it explicit that the tax office expects all taxpayers to take an interest in their tax affairs and understand the tax positions they are taking and whether those tax positions are risky,” he says.
“The tax office is taking a two-pronged approach to compliance at the moment. They are certainly communicating about where they think risks are and they are also undertaking a number of reviews at the moment.”
Molesworth says there is “a lot” of ATO activity in the audit area at the moment.
“The ATO’s active compliance is certainly active and you can understand that from the need to ensure they collect the right amount of revenue.”
The triggers listed by the ATO are:
Related Items :
- Tax performance varying substantially from business performance
- Inconsistencies in activity statements or spikes in refund claims
- Large, one-off or unusual transactions
- Tax and economic performance varying significantly from similar businesses in the same industry
- Unexplained losses
- A history of aggressive tax planning by individuals or their advisers
- Weaknesses in compliance structures, processes and approaches
- Tax outcomes inconsistent with the intent of tax law
- Lifestyle not supported by after-tax income
- Treating private assets as business assets
- Accessing business assets for tax-free private use
- Not disclosing offshore dealings with overseas entities, especially low-tax jurisdictions and tax havens that allow banking secrecy
- Using complex structures and intra-group transactions to minimise tax
- Transactions where the tax and economic outcomes are inconsistent
- Poor governance and risk-management systems
- Distortions and inconsistencies in market valuations and apportionments
- Business performance falling outside small business benchmarks (for businesses with turnover of up to $15 million)
![]()
video by SVBFinancialGroup
Guy Kawasaki survived working for Steve Jobs twice. At Silicon Valley Bank's CEO Summit on October 6, 2011, Guy shared lessons learned from the entrepreneur of the 21st century. #SVBCEO, How SVB can help you jump-start your startup: http://www.svb.com/accelerator/
video by HarvardBusiness
An Interview with Michael E. Porter, Professor, Harvard University. Porter's five competitive forces is the basis for much of modern business strategy. Understand the framework and how to put it into practice.
Microblogging platform Tumblr has had a phenomenal 12 months, both outgrowing rival WordPress and posting some undeniably impressive stats.
Not only that, but they can now count President Obama among their users.
While print media has been quick to adopt the platform as an extension of their social strategy, brands have lagged behind, preferring to target the usual suspects in the form of Facebook and Twitter.
But as brands saturate those channels further – social ad spending is set to hit $10 billion by 2013 – the case of Tumblr becomes clear, as it represents a unique opportunity for your social ecosystem; visibility.
Here are the 10 reasons why every brand should have a Tumblr;
Tumblr’s growth is becoming impossible to ignore; 33 million registered blogs serving an estimated 12 billion page views a month as of September 2011 (8 times higher than WordPress), according to Quantcast.
2. It’s free.
Tumblr is single-tier platform, meaning it’s free no matter the size of your brand or the scale of your operation.There is no charge for hosting, and no charge posting video or audio files, meaning you can upload a variety of strong, unique content, safe in the knowledge that it will be seen by the community.
Well known for its user-friendly interface, Tumblr also has a host of simple, extremely flexible customisation options meaning that within minutes you can set up a blog that is on-brand, looks great, and the whole team can use.
Sure it isn’t as flexible as WordPress, but it isn’t trying to be. If you want a website, get a wordpress, for your brand blog, look no further than Tumblr.
4. It’s social.
Tumblr is inherently social. Users can follow other Tumblogs and have content posted by those blogs appear in their Dashboard, Tumblr’s answer to the newsfeed/timeline.Following users with similar interests means that your feed will be populated by relevant content, and thanks to the powerful native tagging system, you won’t have to go out and beg for traffic – the community will find your content.
5. SEO.
Tumblr’s native reblogging system – allowing users to repost your content onto their blog – means that any links you embed in your posts can quickly spread around the site, generating potentially hundreds, even thousands of link backs.6. Community.
As a Tumblr user you are given access to a highly interactive, passionate and youthful community of users. With around 44% of users aged 18-34, Tumblr’s community represents one the most youth-centric networks on the web.7. Referrals.
Posting snippets of articles on Tumblr with a link back to a paid domain can create a strong referral channel, with fans of your content clicking through to read/see more.Not only that, but users entering the site from Tumblr stay longer and view more pages than users from any other source, according to our analytics.
8. Brand Management.
Curation is the name of the game on Tumblr, and thanks to Explore – a collection of curated content channels edited by experts in the community – a strong content strategy can see you become the authority on your industry for over 30m users.9. Event Management.
The tagging system also allows brands to take advantage of major events by posting and reblogging content from staff and followers in attendance, making your blog an authority for that event on Tumblr, and making you visible to a wider community.10. Crowdsourcing.
Tumblr has some of the most knowledgable and passionate users with a collective deep understanding of subject, multiple areas of expertise and a unique voice.Add to this the highly collaborative nature of the platform – each blog has a built in ‘submit’ function – and you’ll be able to source unique, compelling content from your followers, and the community at large.
At We Are Social, we’re already using Tumblr for ourselves and our clients, but for a comprehensive lists of who is using Tumblr well, see here.
Already a Tumblr user? Are you a fan of the platform? Let us know your thoughts in the comments…
In ten years time, the word ‘app’ won’t be exclusive to Generation Y and their mobile phones. Smart manufacturers will use apps on smartphones, PDAs and tablet computers to improve business operations, increase customer experience and attract new business opportunities.
Already, manufacturing executives and operations management can use mobile apps (‘applications’, or software) remotely to gain critical insights in to their production processes, perform inspection and maintenance tasks, receive productivity and logistics reports, and increase worker safety.
However, uptake has been relatively slow and, according to Mary Brittain-White, co-founder and chief executive officer of Retriever Communications, this is due to cost, ease-of-use, and an understanding of the benefits of incorporating the technology in to existing operations.
“Every manufacturer is different but some of the roles that benefit most from mobile devices include quality inspectors, inventory managers, and engineers fixing equipment in factories or on customer sites. However, I would emphasis the quality and compliance capability as it is very quick to implement and has a fast payback in reduced reworks and paperwork for safety compliance,” she told Manufacturers’ Monthly.
“Mobile technology will also encourage intercompany communication and knowledge sharing in the manufacturing industry, and bridge silos in the production and maintenance life cycle.”
Software vs hardware
Retriever Communications develops software that is compatible with different mobile operating systems such as iOS (exclusive to Apple’s iPad), Android (favoured by HTC, Samsung, Sony Ericsson, Motorola and Huawei devices) and Windows (used by Windows-branded offerings).
Manufacturers can either purchase these apps to use on their existing mobile devices, or go for devices already loaded with manufacturing software, such as Intermec’s rugged offerings with IP67 sealing.
Tony Repaci, managing director of Intermec Australia and New Zealand, says manufacturers should first identify where they will use the mobile device – such as the warehouse – and then identify what features they require, for example barcoding, scanning and printing.
“The primary areas that the warehouse is looking for mobile improvement are for: increased accuracy and productivity; data capture at the point of the transaction or process; reduced operating costs; increased customer satisfaction; improved workforce morale and safety; and revenue growth,” he told Manufacturers’ Monthly.
Retriever Communication’s Brittain-White agrees that starting simple is the best policy, and advises manufacturers investing in software to look for a system that is above all easy-to-use.
“It’s paramount that mobile applications are well designed, easy to use, fit for purpose, and end user friendly. Field technicians should be able to have a solution that reflects their company’s processes and customer needs, not some software vendor’s idea of a standard service process that their competition may also use,” she said.
“Also we recommended native applications as they can utilise the device’s features such as camera, barcode/RFID scanner, screen rotation, GPS, and gestures (e.g. flicking) – they are quicker and have no reliance on mobile connectivity availability.
“Last but not least, some businesses pursue the idea of the perfect mobile app. They over-engineer and thus create unnecessary complexity rather than starting simple.”
Industry take-up
Manufacturers should not only consider mobile devices and apps in their own processes, but also how they can use them to improve user experience and attract new customers.
An example of a vendor taking advantage of mobile use is Nissan, with its smartphone app that allows LEAF drivers to be in direct contact with their electric vehicle at all times to check vital data including battery status.
When using apps to attract new business however, manufacturers need to look not only at how customers use apps, but also at their own web presence and how effective their marketing is. Though this is arguably the role of marketers, the reality is that managers of SMEs often wear multiple hats, including MD, operations management and marketing.
A study released in November called ‘Telsyte Australian Smartphone Market Study 2011-2015’ estimated that 10 million Australians would purchase smartphones between 2011 and 2015, taking the total number of smartphone users to 18.5 million.
Another study by IPSOS Research on behalf of Google found that Australia has the second highest global smartphone usage, above the US and the UK in terms of mobile use per person. [View an overview of the findings published on The Age website last year.]
They also found that one in three internet searches is used to find local businesses, which is especially significant for SMEs. However, 80% of Australian businesses don’t have mobile-optimised websites, and many think having an app alone is all they need for a successful mobile strategy, the survey found.
One example of how mobile technology can increase sales is a mobile advertising technique using QR – or Quick Response – barcodes, which consumers can ‘scan’ using a mobile phone and are then automatically transferred to a vendor or manufacturer website, where they can receive more information about the advertised product or service. Placing advertisements in ‘new media’ including on websites and in mobile search results is another technique manufacturers should be aware of.
IPSOS Research found that 60% of respondents said they had noticed mobile advertisements, including in mobile search results and in apps. Once the user gets to the website however, it needs to be easy to use.
“People can’t buy from you if they can’t navigate your website. And not having to enter all of your credit card information into a form that’s difficult to do so,” said Ryan Hayward, APAC mobile product marketing manager for Google.
“As one-click shopping evolves, like we have on our desktops, and as people become more used to it, then this number’s going to increase.”
Digital stigma
According to Intermec’s Repaci, manufacturers would do well to shake the stigma of the digital age and look at the real benefits offered by incorporating mobile technology in to their businesses.
“Distribution Centers that have deployed mobility solutions, including voice-enabled technologies, have seen accuracies greater than 99.9% and productivity increases of 35% or more. They have also reported decreases in workforce turnover, injuries and training costs,” he said.
“The industry needs to ensure that the total cost of ownership for the entire solution is accounted for, not just the bits and pieces. A solution that takes into account training, admin costs, device management, support, scalability, consumables and parts management, deployed by a solution provider enabling real business benefits to the organisation.”
In Brittain-White’s experience, the main hurdle hindering uptake from manufacturers is awareness of the benefits mobile technology can provide.
“Manufacturers are not often aware of the vast business improvement impact. Our customers have achieved up to a 30% increase in the number of completed assignments each day after implementing a Retriever field service management solution,” she said.
“It used to be cost – but with most employees and sub contractors now having smartphones the key capital requirement has disappeared – so the implementation can be quick and thereafter it is only operational cost which is always covered easily by immediate savings in administration alone.”
video by BusinessQldGov
Twitter uses short updates (tweets) to help you connect with potential customers, service existing customers, get feedback, promote your latest blog post or article, and share media stories. Our recorded webinar will show you how to get results from your business's Twitter profile, including how to make the most of the 140 character limit.
Nine years ago, when the Australian Institute for Commercialisation (AIC) was first created, we were quickly forced to ask ourselves how we could add value to our own market – those entrepreneurs, researchers, or businesses seeking to commercialise their ideas. It took time to understand the real market needs, and to develop and commercialise our own products and services. In some we failed, but in others we succeeded.
Commercialisation is the “the conversion of an idea or know-how into a replicable product or service that delivers value to a market”.
What is the test of success?
For us, as a not-for-profit company, success of our own products and services has been measured through various key performance indicators, such as the number of our customers, our customers’ success, and degree of our product uptake. However, if imitation is the sincerest form of flattery, perhaps our success can best be measured by the degree to which other governments and innovation groups are now offering the services that we first pioneered and innovated ourselves. These include our flagship TechFast program, which is a “demand-pull” commercialisation service that helps SMEs to establish collaborative relationships with research organisations or others in an open innovation model, and our TechClinics, which help businesses to enter or even establish new value chains to take products to market in collaboration with others.
SME’s, or small to medium enterprises, are the lifeblood of almost every economy, and usually contribute well over half the total of all business revenues within national gross domestic product (GDP). Most know what they are doing. But a good proportion keep doing the same thing over and over, failing to innovate and eventually losing to competition. The job of our Innovation Coaches is to help find and use outside expertise to help facilitate the innovation process.
Many innovation intermediaries focus on helping to establish and accelerate the growth of start-up companies. However, we believe there are several benefits in working to help existing SMEs to (re)innovate. Firstly, SMEs already have an ability to operate, rather than having to establish capacity from scratch. Secondly, SMEs know their market, and will have established distribution channels, enabling them to focus on innovating the product or service itself, rather than having to establish entirely new capabilities. Thirdly, SMEs can frequently fund themselves organically rather than rely on venture capital, and tunnel through the “valley of death” using internal funds. Finally, SME’s are sticky, and more likely to remain headquartered in their existing region, rather than be forced to relocate – often offshore – because of the whim of a venture capitalist seeking a profitable exit.
However, not all SMEs are equally well adapted to innovation, and it is important to first segment the SME population to ensure that they are best able to benefit from assistance. The graph below shows a general SME population, plotted against some measure of innovation intensity, such as number of R&D staff or spend, or new product development investment. Numerous surveys over the past decade have shown that firms that innovate consistently have higher performance in profitability, market share or revenue than those that don’t, and the graph shows this general trend.
Firms at the low end of the plot typically lack the skills and resources to innovate. Instead, they frequently need improved “zero-level” capabilities, and should focus on achieving efficiencies in their HR, finance, and customer management systems to survive. Manufacturers in this segment can benefit from introduction of “lean” manufacturing techniques and other process improvements – so called “new to the firm” innovation. Frequently however these attempts will be insufficient, and many in this population will fail. In fact, fast failure should even be encouraged to minimise losses to their owners, and prevent the “walking dead” that impose a drag on the overall economy. Other firms in this category should become educated in how to innovate and commercialise their products, perhaps benefitting from entrepreneurial-based courses that improve marketing, operations, and better utilisation and capture of their intellectual property.
Firms at the top end are the stars, the highest R&D spenders. They typically already know how to innovate on their own, and normally won’t require the services of an innovation intermediary.
Firms in the middle however are in the ‘sweet spot’, where the goal should be to transform from rising stars into real stars. However, even in this population, not all firms will benefit from innovation coaching. Only firms with sufficient commitment and absorptive capacity will be able to engage in open innovation or develop new products and services to grow their market share. The absorptive capacity of a firm is a measure of its ability to adopt and adapt intellectual property and know-how for its advantage, and is a function of the skills of its staff, its technological literacy, its ability to undertake research and development of its own, and of course its leadership.
The innovation coaching program
The AIC’s Innovation Coaching program was first introduced to help Queensland (Australia) SMEs in 2009. The program works with SMEs in a number of industry sectors, helping company management to “think outside the box” to grow their business or develop new products and services. In addition, the AIC refers companies to other service providers in its wider partner network, where other specialist skills are required. Many of these firms are now enjoying the results of the business model transformation and product innovation experienced through this program; firms such as Placid Pools in Cairns or B&C Plastics in Brisbane [see sidebars].
Generally, we find that open innovation – involving shared risk and shared collaboration to innovate – is a good avenue for rising star SMEs to develop their product or service. However, it can still stagnate. Ultimately, the secret of commercialisation is for a firm to know precisely where its product or service fits in the value chain, and how it adds value.
The value chain, first popularized by Michael Porter in 1985, refers to a network of activities, connected by linkages that are performed by an organization to design, produce, market, deliver and support its products and services. As corporations have become less vertically integrated, adopted open innovation, and embraced globalization, most value chains today cross organizational boundaries and consist of many firms, loosely linked but interdependent on each other.
Value chains are a useful model to describe how a product or service is developed and ultimately utilized. When a value chain lacks transparency, or is fragmented, or perhaps does not yet exist (for instance, in a new emerging industry sector), the commercialisation of new ideas can stall and innovation can be stifled because small firms find themselves unable to offer fully integrated products, or unable to access markets on their own.
For the first time in 2009, the AIC developed its TechClinic process to restore, reorganize, or assemble value chains in existing or emerging industry sectors through a structured, facilitated process. Through the TechClinic process, successful outcomes have been achieved for companies in industries as diverse as energy, mining, tourism, and agriculture.
Value chains have long been overlooked by innovation advocates, who usually focus only on the “firm”, rather than on where and how the firm fits within a more extended value chain. However, all firms need “complementary assets” to achieve successful market penetration. The AIC expects the value chain to feature more prominently in future innovation policy. If innovation is all about “serendipitous connections”, then TechClinics can help to engineer these.
Conclusion
Innovation is important to any firm wishing to grow. Innovation results in the development of new products and services, enabling it to access new markets and increase revenues. Firms looking to become the innovation stars should look outside their own borders, to more closely collaborate with partners to complement the resources and activities needed to take a product to market. Partners can provide complementary technological capability, or undertake research and development, or simply provide new channels to market segments beyond reach. Collaboration requires absorptive capacity, a preparedness to learn and adapt, and to strategically share with others. Programs like Innovation Coaching can help to facilitate open innovation, while TechClinics can help a firm to assemble or enter the value chains necessary to deliver new solutions to markets that need them.
By Dr. Rowan Gilmore, Former CEO, Australian Institute for Commercialisation
Innovation Coaching
The AIC’s Innovation Coaching program assists businesses with an annual turnover of between $1M and $100M to solve problems, identify new opportunities and improve their profitability.
Fast Facts
- Assists businesses to identify the best opportunities and solutions
- Mentors by providing businesses with a wealth of experience
- Provides referrals through extensive networks so that the business has access to the best expertise
Key Features
- One on one intensive coaching and mentoring – the Innovation Coach works with a small number of businesses at a time, investing considerable time in each business.
- Extended period of time – the Innovation Coach will work with each business for 6 to 12 months to identify needs, develop an innovation plan and work with business owners to commence implementation of actions.
- Different perspective – provides an opportunity for business owners to work on their business rather than in the business
Value to Businesses
- Focused on innovation – the coaching process is focused on achieving innovation for the business providing new and innovative ways to solve business problems, enabling competitive advantage.
- Builds innovation expertise – the Innovation Coach can provide and help instil extensive innovation expertise into the business, backed up by the Australian Institute for Commercialisation (AIC), a leading provider of innovation and commercialisation services.
- National network –the Innovation Coach can tap into a national network of industry, research organisations and government agencies to assist the client.
- Market research – the Innovation Coach can access business intelligence capabilities of the AIC, to provide new insights into market opportunities.
- Tools to innovate – the Innovation Coach provides practical tools and skills for business to continue to innovate after the Innovation Coaching period.
- Innovation community – businesses that participate in innovation coaching become part of the wider innovation community, accessing AIC knowledge and networks.
Case Study
The AIC’s Innovation Coaching program assisted Placid Pools, a business which specialises in swimming pool design and construction.
The company sought to revolutionise the pool industry by introducing chemical free fresh water pool solutions to the market via their innovative Eco Splash System, a sustainable water-purification system developed specifically for tropical pools. It relies on natural biofilm cultivation, natural media, specific flow-rates and aquatic plants to produce crystal-clean pure water.
Placid Pools engaged with the AIC’s Innovation Coaching program which guided and supported the company along its commercialisation journey, achieving the following outcomes:
1. Knowledge Transfer from the AIC to Placid Pools via
- 20 Innovation Coaching Sessions
- Ideas2Market (Introductory and Masterclass workshop training)
2. IP Identification and Protection
Intellectual Property has been identified and protected, including
- Identification of Trade secrets (internal know-how and processes)
- Filing of a new patent
- Registration of trademarks and domain names
3. Introductions & Referrals to
- State and Local Government Economic Development Agencies
- More than 10 other specialists (Patent Attorneys, R&D Tax Consultants, and others)
- Australian Tropical Expertise Consortium
- Researchers at James Cook University and the Australian Centre for Tropical Freshwater Research to verify water cleanliness and claims
4. Formation of two new spin-off Companies in Cairns, to help with the strategic commercialisation of the Eco Splash solution
- Eco-Splash Pty Ltd (Trading Company)
- Natural Water Technologies Pty Ltd (IP Holding Company)
5. Launch of a new product, Eco Splash, that by winning the Tropical Innovation Awards, resulted in significant new business
6. Free media coverage, via:
- Local and regional television Channels
- More than 20 Newspapers and Magazines
- Social Media (LinkedIn, Facebook, Twitter, etc)
- Various newsletters and websites
7. Innovation is now an integral part of Placid Pools strategy and culture
“The outcomeswere absolutely priceless! What a fantastic tool the Innovation Coaching Program is; we are grateful and blessed for this opportunity and strongly recommend it to anyone with a great idea!”
Amanda Spelta | General Manager, Placid Pools, Cairns, Queensland
About the author:
Dr. Rowan Gilmore was the Chief Executive Officer of the Australian Institute for Commercialisation (AIC) from May 2003 to June 2011, where he was responsible for leading the organisation in its mission to help businesses, research organisations and governments accelerate the commercialisation of their know-how and technology. He is Chairman of EM Clarity Pty Ltd, Chairman of the ARC Centre of Excellence in Engineered Quantum Systems, and Director of EM Solutions Pty Ltd.
He is a graduate from the University of Queensland, and continues to have strong links with it, holding adjunct professorships in both the School of Business and the School of Information Technology and Electrical Engineering.
Access more free Innovation Management content!
Subscribe to our weekly newsletter.
6 ways Google+ fits in with your small business promotion
Posted by John Murphy on Mon, Aug 13, 2012 @ 07:30 PM
Everyone is talking about how social networking is one of the best ways to implement your small business marketing strategy. And, we all know that Google is the number one search engine. They set the bar for the way other search engines judge your online content. That's why Google+ is fast becoming an important part of any online marketing solutions. Google+ is the social network owned, operated and powered by Google. Here are six features to help you promote your business using Google+:
1) Google+ Badge
Google+ Badges can be added to your business website or blog, the same way you've added your Facebook and Twitter badges. Visitors can “+1” your page or post, add comments, follow the page and share it online directly from the page. Installing the Google+ icon makes this even easier for them. What makes this even better than “liking” your page on FB, is that +1 comments go much further than just your network. They become a part of Google's search engine as a whole.
2) Google+ Direct Connect
With this cool feature, users can search for your business name and add the “+” sign to it. This will show your pages highlighted in their search results. Search users who are interested in your business will see your recently posted comments and content, get a profile preview and be able to follow your company directly from the Google search results. This is a great way to get your content noticed using Google+ in your small business marketing approach.
3) +1 Recommendations
In real life, people tend to want the opinions of their family and friends when making decisions. The +1 button is a creative way to combine this concept with the Google reach. It allows users to make personal recommendations and start conversations about the content across their social circles. And, because it's powered by Google, their recommendations move your business up on the Google search engine rankings.
4) Connect +1s
Your small business marketing strategy using Google Connect allows you to combine all of your +1 recommendations. Whether they +1 your website, a specific webpage, one of your Google ads or your business' Google+ page, the numbers can be combined to show your entire +1 numbers. This makes your Google presence even stronger than ever before, increasing the effect of your small business marketing.
5) +1 Searches
+1 recommendations can be much more effective than “Likes” and “Tweets” because they're not just in your timeline. They actually appear as search engine results. That means that they're seen by people who need them, exactly when they need them the most. This increases the chances of users clicking the link to visit your website or blog, bringing more quality traffic to your site.
6) +1 button Google Sharing
By installing a +1 button onto your business' webpages, you create a convenient way for visitors to share your content. When they click the button, that particular content gets shared on the Google+ network. From there, people can re-share the content on their own personal social networks. They can also start intriguing conversations about the content with their network members. This small business marketing tool also helps to improve your Google presence and drive more traffic to the content.
Google+ for Business
Google+ social networking challenges Twitter and Facebook because it's directly related to the giant of the search engine world... Google. So far, there are 90 million users on this platform, and it continues to grow. Because of its well known brand name, Google+ is becoming a major player in the online small business marketing game.
____________________
How important is blogging to Internet Marketing success?
How do you conduct keyword research?
What is a landing page, and why do I need them?
What is a lead-nurturing campaign? How much does it cost?If these are some of the questions you've thought about, then you should download our free eBook: The Essential Step-by-step Guide to Internet Marketing. An easy read with more than 60 information-packed pages, this guide has the answers you've searched for, including steps you can take on your own right now, with little or zero expense.
A novel new online competition has been launched that aims to source, find and register some of the best advice from business owners about making a wide range of business decisions in the hope of building a practical online resource for budding entrepreneurs.Launched in early August, the World Best Business Decision Competition aims to build a databank of decisions that will be made available to entrepreneurs globally so that the next time they need to make an important business decision around any area of their business they can first learn from the hindsight of other budding entrepreneurs.
This virtuous initiative is backed by serial Aussie entrepreneur Creel Price, pictured right, who co-founded Blueprint Management Group at aged 25 with just $5,000 in capital and sold it within a decade for over $100 million. Price attributes much of his success to his ability to making good, effective decisions over the course of his career in business, and through the World Best Business Decision Competition he is now on a mission to create a platform for other entrepreneurs to do the same.
As an incentive to increase participation from business owners in the burgeoning days of the online resource, over $40,000 in prizes are up for grabs to entrepreneurs and would-be entrepreneurs who share their business experience and advice on the website before midnight on Sunday September 30. The person who registers the best overall business decision on the website will receive an ultimate growth adventure to the Branson Centre of Entrepreneurship in South Africa, valued at $8,500.
Follow @mybusinessau on Twitter for breaking stories throughout the day.
Register now to receive the FREE weekly My Business Headlines e-newsletter, which every Tuesday morning delivers all the latest news for SMEs straight to your inbox. Find out why you should join the SME Association of Australia.
Filed in Finance & Money on August 16, 2012 with no comments
MoneySmart is an Australian government run website with the aim of helping and guiding Australians to make better financial decisions. In order to promote their new iPhone app, TrackMySPEND, MoneySmart has created the following infographic titled “What Do Australians Spend Their Money on?” which provides some interesting breakdowns of Australians spending habits.
[Click here for full size version]
Joint media release with the Minister for Climate Change and Energy Efficiency and Minister for Industry and Innovation, the Hon Greg Combet AM MP
The Gillard Government is providing small businesses with significant assistance as part of its Clean Energy Future package, recognising the central role the small business sector plays in our economy.
When designing the carbon price and its implementation, we were careful not to repeat the mistakes of the Howard Government - which turned every small business owner into an unpaid tax collector with the GST.
Small businesses do not pay the carbon price. There is not a single extra form to fill out because of the carbon price.
There will be modest indirect cost impacts, mainly due to higher electricity prices.
However, the Council of Small Business Organisations Australia has advised the Government that electricity comprises about two per cent of total costs for the typical small retail business.
Federal Treasury modelling estimates that electricity prices for households and typical small business will rise by 10 per cent due to the carbon price - that means the carbon price's impact on the typical small retail business would be increase of less than 0.2 per cent in its total costs.
The Government expects small businesses to pass these impacts on to the consumer, which is why we are providing households with tax cuts, higher family payments and increases in pensions and benefits.
We have also moved to help small businesses through a range of measures funded by the carbon price on our biggest polluters.
We have increased the small business instant asset write off threshold from $1,000 to $6,500 from 2012-13 which will give a significant tax break to small business owners when they buy equipment for their businesses.
This will be worth $1 billion in the first year. Not only does this free up cash flow, it significantly cuts paperwork by simplifying depreciation schedules.
In addition, the Government is assisting small business through:
• A $40 million energy efficiency information grants program which is providing small business with information on how to cut energy costs;
• $27.5 million to extend the highly successful Small Business Advisory Service (SBAS) program for a further four years;
• Allowing incorporated small business to carry back up to $1 million worth of losses to get a refund of tax paid in the previous year.
The Government encourages small businesses who are concerned that their suppliers are misleading them about the impact of the carbon price to contact the Australian Competition and Consumer Commission.
21 August 2012
Mobile is making a major impact on the restaurant industry as this category has become the leading early adopter of mobile services over all other business segments. Mashable.com demonstrated how the restaurant industry is flexing its mobile muscle by featuring an interesting infographic by DudaMobile, a service that makes companies’ websites mobile-ready. It shows how a whopping 28 percent of restaurants have gone mobile, perhaps driven by the almost 30 percent of U.S. restaurant searches done via mobile means. Maybe it’s because of the stunning statistic that more than one-third of visits to mobile-optimized pizzeria sites led to instantaneous calls to the restaurant. Apparently, smart restaurants are also looking beyond local patrons to travelers, too, since 51 percent of business travelers rely on various mobile methods to find location information. Regardless of the reasons, it looks like the restaurant industry is hungry for mobile, as shown in the following infographic.
To learn how to use mobile marketing to help grow your business, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
Like what you are reading?
Follow MDG Advertising and always be in the know.
MDG Advertising, a full-service Florida advertising firm with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage. Our core capabilities include branding, logo design, creative, digital marketing, print advertising, direct mail marketing, media planning and buying, TV and radio, Web design and development, infographic development, mobile marketing, email marketing, social media marketing, and search engine optimization (SEO).
At MDG, our 360° marketing approach uses just the right mix of traditional and online media to reach your restaurant’s marketing goals. While some industries may fare better in print and others online, we strive to create a balanced approach where digital and traditional marketing efforts support each other and your marketing message is tailored to the medium. To stay on top of the latest marketing trends that will make an impact for your restaurant, contact MDG Advertising today at 561-338-7797 or visit mdgadvertising.com.
Via Mashable,com by DudaMobile