Taking place on 27 May at Thomson Reuters’ London offices.
“It’s very clear that all content is not the same. Some is very good at driving acquisition, some is very good at driving retention and there is some content that is not good at either”, but said people complain if it is removed and that’s when “the customer service centre will blow up”.
Open data is essential, but useless without context – that was the consensus at the local data session.
A lively debate took place, where delegates heard from a range of speakers and their attempts to fill the niche in local data, creating “open data cities” and encouraging transparency.
