18
3.1 K
Today's readers expect no less from a self published author than from the traditionally published big name author. Whether they spent $1 or $25, readers demand a professional product and an engaging experience.
Publié dans: Fausses difficultés du français. Tagged: Main basse sur la langue, Lionel Meney, Fausses difficultés du français, Fausses difficultés, Le Soleil, Dictionnaire québécois d'aujourd'hui, Jean-Claude Boulanger, Claude Poirier, Dictionnaire du français Plus, shopping, Eureka.cc. 1 commentaireLe Dictionnaire québécois d’aujourd’hui (Jean-Claude Boulanger) attribue la marque « France » au mot « shopping », tout comme le Dictionnaire du français Plus, d’ailleurs (Claude Poirier). En réalité, ce sens ne semble pas si rare au Québec/Canada. Il y a « Shopping TVA » (une chaîne québécoise) et aussi la présence de « shopping » dans la presse canadienne-française:
Par exemple, le prétendu francisme shopping, comble de l’abomination pour certains. Non seulement le terme ne se dit pas qu’en France, mais il s’emploie aussi dans la presse francophone canadienne. En voici un exemple: « Whistler a été conçu de telle façon que les visiteurs peuvent se procurer ce qui leur est essentiel. Mais si vous désirez faire un peu de shopping plus élaboré, Pemberton n’est qu’à 35 km » (La Presse, 23 décembre 1991). [Lionel Meney, Main basse sur la langue, p. 353] Dans la presse francophone canadienne, le terme magasinage (tous sens confondus) compte pour 76% [sic] des occurrences [voir la note ci-dessous]; le terme shopping, pour 24% [sic]. [...] La fréquence d’emploi du terme anglais est encore plus élevée dans des magazines féminins comme Elle Québec, peu sensibles aux injonctions des puristes. [Lionel Meney, Main basse sur la langue, p. 353] Un lac, une plage et une ville parfaite [sic] pour les piétons. Des adresses shopping intéressantes, de bons restaurants
Aside from concerns over growing consumerism, managerialism and diminishing job security for early career researchers, few topics engender as much debate as academic writing. A blog post published last November, Academic writing: why does it have to be so dull and stilted?, is a good case in point. Its author, James Derounian, talks about "linguistic slaughter" then refers to a blog by Sheila O'Malley who calls bad academic writing "laughably impenetrable".
The Twittersphere had much to say in response but Stephen Curry, a scientist at Imperial College, drew the best conclusion. He writes: "It's a mistake to think that one can write simultaneously for one's peers and the wider public. Perhaps there is room for more creativity in writing for one's peers but I don't think the two forms will be married. The divorce is an amicable one".
Much of the discussion around academic writing reiterates two key points: the first is that there is a difference between being accessible and being simplistic. The second is that a clear distinction should also be made between writing a thesis (the primary purpose of which is, arguably, to pass a viva) and other forms of academic writing - from conference papers to grant applications, and perhaps most divisively, blogs.
A lot of the apprehension around writing for social media stems from concerns about reputation, and ultimately, promotion. @RoystonPalmy, commenting on Denise Horn's blog about the challenges she faces completing both a book and a dissertation simultaneously, explains: "When writing in my own voice, rather than my academic voice (especially in online fora), I usually do so under a pseudonym (as I am doing now) due to an anxiety that I am being watched and judged by my academic colleagues and peers, who I am convinced will frown upon informality, irreverence and humour".
Dr. D. Elwood Dunn, an internationally acclaimed scholar, historian and author, has called on Liberians to develop a system of national values without which “we navigate without a compass.”
Delivering the National Oration on the occasion of the nation’s 165th independence anniversary, he said the country must seriously address “the national values deficits” which have impeded our development and caused our society to remain dysfunctional.
Liberians, he insisted, must begin correcting not so much the electricity or budget deficits. “I am talking about empathy, solidarity, trust, justice, honesty, sincerity, social responibility, mutual respect, a sense of
common identity, accountability, innovation and tolerance.”
“Without a moral commitment to Liberia . . . we risk everything,” the national orator declared, even the security and reconstruction that we relentlessly pursuing today.
The traditional “Word doc then overlay” approach to questionnaire translations has long been the standard practice and accepted as the only avenue for translation integration despite its many drawbacks, namely timing and human error. While technology continues to shape market research in so many ways, why has the translation process largely remained the same?
Over the past few months, we have dedicated time to exploring other available options to understand how this process can be improved. One such process has proven to not only help eliminate many of the past hurdles, but has also impressed many end-clients in terms of innovation, putting our clients at the forefront of technology in this area.
We are now able to take the final English program directly from our survey platform, translate and upload the file into an online tool that displays both the English and translated language side by side. Clients can go into our tool to not only review, but also make changes directly in the translation document. All changes are documented much like track changes and can be approved/revised as needed prior to finalization. Once the translation is final, we can export the translation back out of our online tool and upload it into our programming platform without having to cut and paste from a Word document. Overall benefits to the new approach include (to name a few):
Saves time from translation start to finish, Limits potential for human error by eliminating the cut and paste process from Word, Allows the client and end-client to make changes “real-time” directly into the translation file via the tracking system so there is no confusion about the most up-to-date version,
From 7. to 15. of July International poetry translation workshop took place at the castle in Smolenice. The workshop was organized by the Centre for Information on Literature in cooperation with Literature Across Frontiers and support of the European commission grant.
Eight poets from eight different countries participated: Tom Pow from Scotland, Tiziana Colusso from Italy, Slovak author Eva Luka, Hilari de Cara from Catalonia, Vishnu Care from India, Artis Ostups from Latvia, Gabriel Rosenstock from Ireland and poet and journalist Alina Talybova from Azerbaijan. Each one of them had to translate the English version of their colleague’s verses to his/hers mother tongue. At the closing event of the workshop in the Gallery Artoteka in Bratislava, their poems in original language and Slovak translation by Eva Luka were read. The atmosphere was made up by the Vogon Poetry Orchestra musical performance. The event, moderated by Ina Martinová and Tom Pow, enriched Bratislava’s Summer of Culture and confirmed the interest in literature and creative discussion with distinguished names of contemporary world poetry.
As with most other translation environment tools, memoQ translations are performed in "projects" which bring together all the necessary support resources for reference, quality assurance, etc.
New projects are started on the Dashboard when you open memoQ or in that and any other context by choosing Project > New Project...
All of the writers at AppAdvice share two common passions: apps and writing. As you may guess, we are particularly passionate about our writing apps. I, myself, do most of my writing on the iPad. My drafts are typically crafted within a plain text editor, before being pasted into our internal systems. Due to its simplicity, this week’s app synergy use may seem unspectacular. Don’t be fooled, it is still quite useful. More importantly, it helps writers like me become more efficient.
Language data need your help! They are all around us - in the words we speak and write, in the files we translate, in the vast cloud of phone, computer and network applications that we populate every minute of every day. But they still do not have a natural digital home - a simple open structure that allows our machines to help us make sense of them, reuse them, recycle them, exploit them for the greater good of humanity as a whole. In a word, a human language resource worthy of the name.
In the case of translation, we seem to be on the right track: everyone now knows about the repositories of parallel data available online that can help automate a large number of translation tasks for people and their machines. But these collections are all desperately limited in semantic and geographical scope. Big languages, big industry data and trendy topics tend to rule the roost. The rest – the very long tail of human knowledge in human tongues – are still left to their own (usually non-digital) devices.
We also know there are some 6,000 languages and/or dialects in the world, and that in 30, 50, or 100 years (choose your own deadline) 60% of these will have disappeared for one reason or another. Fanciful or not, these figures speak to our hearts and minds as an unacceptable loss of knowledge and understanding.
So what if we were to combine the proven concept of a cloud of language data (containing corpora of parallel texts) with the visionary ideal of including (nearly) all human languages? What if we were to build a world database of translations between thousands of languages, not just a few hundred?
Volume 16, No. 3
July 2012
2008 : l’ISIT devient l’Institut de management et de communication interculturels, donnant ainsi une réelle visibilité à la variété des métiers exercés par ses diplômés. L’école garde son nom ISIT qui est sa marque et qui fonde sa notoriété.
