Logo design is a hard business to succeed in. Graphic designers can be highly successful, and find it difficult the second they migrate over to logo design.
There are many reasons for this, but a lot of it has to do with the constraints which logo designers have to put themselves under. It’s a strange thing in a creative industry to have to chain yourself to certain limits, and bar yourself from doing something out of the ordinary.
In fact, it’s counterintuitive.
But you have to, because logos are not like ordinary graphic designs. They have to be instantly recognisable, and usable on enormous highway billboards and tiny business cards. They have to function as well in full, professionally printed color as black and white output from a broken down photocopy machine that’s seen better days.
So one of the best and smartest ways to make a logo design look a little special is through negative space, and the judicious use of it. Here are twenty great designs that smartly use negative space to its fullest potential, adding detail in cramped and confined spaces.
OneFund
The Bermuda Aquarium
Boot Stop
Child of the King
International Innovations Inc.
Kolner Zoo
LocKey
Martini House
Rocket Golf
Grace Hospice
Atack
Locks
8Fish
Cafe Melody, Croatia
The Girl Scouts Association of America
Hartford Whalers
Microsoft Mouse
NBC
Ogden Plumbing
Lighthouse
How do you use negative space in your logos? Do you find that the client is appreciative of the effort you’ve gone to to conceal an added extra in the logo design? Let us know in the comments below.
About the author
Chris Starr wrote 19 articles on this blog.
Chris is a 22-year old freelance writer from England who has written three books. He likes to think he is as funny as he is tired.
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