Twitter has a definite image problem. It first penetrated the public consciousness in a way which has left it defined by celebrities and, particularly for academics, this is unattractive. If you want to persuade academics to use it, it’s important to illustrate that the academic twittersphere (I hate the term but have yet to come across a better one) has some quite specific characteristics.
Perhaps by demonstrating some of the varied kinds of high-quality interaction you get on there e.g. #phdchat discussions, the feeds of high profile academics who are engaged users, the possibility for crowd-sourcing.
It’s difficult to convey the point of Twitter. Partly this is a result of the inadequacy of ‘micro-blogging’ as a concept: it doesn’t get across what such a service is, how it can be used or what value these uses have. If you want to persuade academics to use it, your account has to be framed in practical terms. However this is difficult because much of the terminology, interface and minutiae of Twitter are inherently confusing and probably always will be.
Therefore it’s important to convey that you really do have to try it properly (i.e. fill out your profile, add a picture, find relevant people to follow, have some conversations, explore a hashtag and do some retweeting) before you’re in a position to make an informed decision. They may subsequently decide it’s not for them but it’s important to get across that everyone finds it quite bewildering from the outside or when they first sign up. Hence the prevalence of the “I’m not sure what the point of Twitter is” opening tweet.
The steep learning curve isn’t a very attractive proposition to academics.
Hence as well as being framed by examples of high-quality intellectual interaction, sessions should be framed by an account of the different uses to which you can put Twitter and how these fit into, as well as enhance, existing aspects of academic practice e.g. connecting at conferences, promoting your work. People just aren’t going to be bothered to persist with a slightly bewildering service unless they’re confident that (a) it leads somewhere (b) that ‘somewhere’ is a place they’re going to benefit from being, given who they are and what they do.
There’s a difficult balance to strike between the technical aspects of doing workshops about Twitter and the more conceptual aspects relating to how people conceive of and engage with Twitter. People will have technical questions and they should feel free, if at all possible, to ask these as and when during training workshops. Technical questions left unanswered will hinder, perhaps fatally, people’s ability to relate Twitter to them. But the main focus of such a workshop should be on the conceptual questions, as the aim should be to allow potential academic Twitter users to be able to construe the service, as well as the uses to which it can be put, in terms of their existing practices, projects and commitments.
Therefore the core technical training should take place before hand: either in the form of a computer session where everyone signs up, a step-by-step guide distributed before hand to get people up and running or a demonstration at the start on an OHP with a dummy twitter account which can ‘lose its identity’ after each session. This can be supplemented by further resources which are sent after the session (potentially via Twitter? incentivising subsequent use vs alienating those who don’t immediately get round to it) which take the step-by-step training to a higher level. This would allow technical questions to come up and be asked in a free-flowing way which would benefit the ‘thinking through’ process which is a necessary component of a session. But it would also hopefully minimise them so that they don’t interrupt the flow of the session or dominate it.
Unless people quickly get tied into some sort of network on Twitter they’re unlikely to persist with it.
In part this entails the necessity of getting people to choose followers during a session, as well as demonstrating the various means through which this can be done. But an equally important part of it is getting people in the session to follow and interact with each other. Therefore they’re tied into a network by the time they leave the session and, even if only a smaller number actively engage, their engagements are going to have consequences throughout this initial network (through their RTs and conversations etc) in a way which is going to maximise the chance that disinterested/apathetic participants see interesting stuff in their timeline and feel moved to explore further. Furthermore follow ups from the facilitators could usefully stimulate this but it must be carefully and conservatively done, otherwise it risks coming across as contrived and/or intrusive.
Not everyone is going to respond to Twitter in the same way and, if you’re an overly enthusiastic social media geek, it’s easy to forget this. This is ethically problematic, in so far as it can lead you to fail to recognise that some forms of engagement with Twitter (i.e. keeping it as narrowly professional in the capital ‘p’ sense of the term) are grounded in people’s lives and personalities in ways that must not be implied are the ‘wrong’ ways of using Twitter. You’re also likely to, at best, fail to connect with workshop participants and, at worst, alienate them if you fail to explicitly recognise the human diversity which leads to the diversity of ways in which one can engage with Twitter.
Therefore “there’s no right or wrong way, it’s a case of trying it and figuring out how you want to use it” should be a running motif through trainings sessions, there should be allotted time for group discussion of core issues (e.g. professional vs private online identity) with the facilitators taking a back-seat to gently steer discussion and answer technical questions.
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video by ResearchEx
Mark Carrigan on online identity. This video was created by Laurence Sharifi as part of 23 Things for the Digital Professional at the University of Warwick.
video by ResearchEx
Mark Carrigan on creating and updating your ePortfolio. This video was created by Laurence Sharifi as part of 23 Things for the Digital Professional at the University of Warwick.
video by ResearchEx
Mark Carrigan on blogging. This video was created by Laurence Sharifi as part of 23 Things for the Digital Professional at the University of Warwick.
video by ResearchEx
Mark Carrigan on online networking. This video was created by Laurence Sharifi as part of 23 Things for the Digital Professional at the University of Warwick.
Curious about social media but unsure where to start? This hour long webinar will explore the issues faced by academics when using social media to communicate online:
- Being clear about what your goals are.
- Understanding the potential benefits for academics of using social media.
- Deciding which platforms and tools are right for you.
- Managing personal and professional identity online.
- Knowing what to tweet and blog about
- Feeling comfortable on social media
- Integrating social media into your daily working routines
The webinar takes place later this year. If you’d like to be notified when registration is open, fill out the form below:
Mark Carrigan is a sociologist at the University of Warwick. He works as a social media trainer and researcher for the Digital Change programme, recently completing a detailed analysis of the academic publishing landscape and a feasibility study for the establishment of a Warwick ePress. He co-ordinates a range of online publishing initiatives, including Sociology@Warwick and the Sociological Imagination, as well as exploring how digital technology can be used in all aspects of his practice as a researcher.
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Between constant email access through your smart phone and twitter conversations that pay no heed to boundaries of time or location, it’s easy to get lost in an online information overload. Mark Carrigan writes that curation tools are the only thing that can save a busy researcher’s sanity.
Do you suffer from information overload? Do you find it difficult to organise and process the things you find online so that you can apply them productively in your day-to-day working life? If so then curation tools could transform your experience of the digital world. Increasingly seen as the ‘next big thing’ of social media, the last year has seen an explosion of different tools which can be used to manage, sort and catalogue material. However the novelty, as well as the choices available, render them confusing – what tool should you use and how should you use it? Furthermore what are the specific uses to which academics can put these tools?
Curation is the broader concept behind Pinterest, by far the most famous of these tools, which was the subject of Deborah Lupton’s great article a few weeks ago. She notes how Pinterest;
“draws upon the idea of older techniques of collage or scrapbooking: collecting interesting images, grouping them together under a theme and displaying them to others.”
It allows the user to go round the internet, collecting images they find through the use of a convenient browser button (in a similar way to creating new browser bookmarks) and make these titled pinboards available online. Crucially, it also allows users to add a commentary to each ‘pinned’ item and, I would argue, this is where collating online material becomes curating in the proper sense of the term. As Lupton says, few academics seem to have heard of Pinterest. Yet even fewer academics, as well as internet users more broadly, seem to realise how many curation tools are out there. I briefly discuss four I’ve experimented with below though, I should stress, there are others out there. At the heart of all these tools are the same core practical tasks which anyone working in an information rich environment faces: collecting, sorting, evaluating and sharing information.
While Pinterest is primarily focused on images, the others are, arguably, more versatile. Furthermore as Lupton astutely points out of Pinterest and its ‘pinboards’, these tools tend to be structured around some central embodied metaphor e.g. ‘bundling’ up a range of things you find online or ‘scooping up’ things you find online and pasting them into your ‘magazine’. Beyond the practical features of each, for instance the centrality of images in Pinterest, I would suggest that these metaphors are actually a key factor in why particular individuals will take to particular services e.g. without realising it I’ve been thinking in bundles for a long time and just got the point of the service instantly when I used it. So it’s definitely worth experimenting with them and seeing which one you’re most intuitively comfortable with. Much as with other digital tools, there’s no ‘right’ or ‘wrong’ way to use these – it all comes down to your practical purposes, how they unfold as you experiment with different tools and which ones you ultimately find most useful for your personal needs.
- Storify is perhaps the mostly widely known of these four. It allows you to search multiple social networks and knit together items you find into sequential stories. I’ve found this useful for preserving Twitter debates that I’ve particularly enjoyed. However I’m aware this only represents part of what the tool is capable of if you combine a sufficiently diverse range of elements, whereas my uses have merely been reconstructing conversations on one medium that I was actively involved in. The most impressive uses I’ve seen have tended to revolve around covering events either retrospectively or live.
- Bundlr is my personal favourite and I can’t recommend it enough. As with the others, you use a browser button to ‘bundle’ content. When you’re on a web page which you want to curate, press the button and either choose an existing bundle or make a new one. What’s most impressive about Bundlr is how it combines the ability to handle many types of content (e.g. youtube videos, images, tweets, presentations, web pages) with effortlessly making the finished product look aesthetically appealing. With their latest update this became particularly true of embedding bundles in webpages. It’s also incredibly easy to pick up. Within a few hours of signing up to Bundlr I had multiple bundles which had collectively received hundreds of hits. I honestly don’t understand how I kept track of things I wrote and read online prior to using the service.
- Scoop.It allows you to publish ‘magazines’ based on content you scoop through a browser bookmark. Whereas some of the other tools focus more on collating items, Scoop.It offers more room for curation : it gives you more opportunity than the other tools to control what aspects of your ‘scooped’ items are highlighted and what commentary you offer about them. It also has an interesting, though in my experience not quite perfected, tool which offers you ideas about things to ‘scoop’. One feature I particularly like about Scoop.It is that it lets you tweet whenever you scoop a new item. In this way it integrates the curation process with managing twitter accounts. Though this might not be appealing to everyone, it’s a potentially invaluable time saver for those who manage multi-author blogs and multiple social media accounts. I like Scoop.It a lot and, if I had more time, I’d use this. Although I’d qualify this by saying I’d use it in my capacity as a social media manager rather than as an academic researcher.
- Pearl Trees is perhaps the most intriguing and yet, in my experience, the least practical. It takes a mind-mapping approach to curation, enabling you to collect ‘pearls’ (webpages, text notes or photos) and arrange them into hierarchical structures. I found it fascinating to explore and the interface is very different to anything else I’d come across. Nonetheless, I just didn’t ‘get’ it, beyond my abstract curiosity. It’s worth trying though and, even if your reaction is the same as mine, it’s definitely one to watch. When researching this article, I discovered that since I last used Pearl Trees they’ve introduced ‘bi-directional’ synchronization with social media. So rather than just auto tweeting when you add an item to your Pearl Tree, it can also add a pearl whenever you tweet a link. In practice I suspect this might not work as it should but, nonetheless, it has certainly induced me to give Pearl Trees another go.
Note: This article gives the views of the author, and not the position of the Impact of Social Sciences blog, nor of the London School of Economics.
Related posts:
- Becoming a Networked Researcher – using social media for research and researcher development
- Altmetrics, a guide to Twitter for academics, and increasing your academic footprint: our round-up of social media blogs in 2011
- Something old, something new: opening a new path to public engagement with the most traditional of academic tools
- From academic blog to academic job: using Scoop.it to showcase your work online shows others the value of digital communication skills
- We should aim for open refereeing of academic articles in the information age
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Producing papers for a growing number of journals with an ever shrinking audience risks diminishing the potential of the impact of academic work. Pat Lockley and Mark Carrigan consider the incentives of the current system of academic publishing and call for a new definition.
Cite or site? Citation, or the seeking of capital via academic publishing, is obviously unavoidable for anyone involved in academic research while ‘site’ – as in to publish content via social media, would perhaps seem a marginal alternative, perhaps an indulgence, when considered in terms of the intense structural pressures all researchers are under to ‘publish or perish’. After all, isn’t it basically a form of self-publishing, a shiny technological alternative to the vanity presses of old?
Sites, which we use as a synonym for academics utilising social alternatives to journals for research dissemination, create the possibility of engaging more widely, as well as more productively, with broader audiences. However the differences between social media and ‘traditional’ publishing are both quantitative and qualitative. The phrase “academic publishing” now defines how an academic is published, not how an academic could publish. Antipathy towards the idea of online dissemination within academia comes from the assumption, perhaps unacknowledged, that the former impacts negatively on the latter: that the capacity to reach so many more people through alternative publishing risks the academic value of the material being published, as if ‘publishing’ is but a single, individual action, and not a series of different, distinct events.
One such difference is between writing for an academic audience and for a general audience. Some of the features of academic writing deemed to be negative, such an excessive reliance on technical jargon are, at least in part, a reflection of the properties of their traditional medium. If you find yourself writing for a renowned high-impact journal, only the most intellectually self-confident, particularly when the author is a grad student or post-doc, would not feel any temptation to throw in a bit of additional academic jargon as a means to, consciously or otherwise, foreground the technical sophistication and conceptual rigor of their argumentation. If you find yourself writing for a relatively specialised journal, perhaps in a very narrow field, it’s natural to assume a great deal of knowledge (of theoretical perspectives, historical disputes, methodological controversies etc) because these are so personally familiar and, given the relatively niche interests of such a journal, chances are they will be to other readers.
However, some journals explicitly ask that such writing be avoided as part of their editorial policies such, as for instance, the British Sociological Association’s flagship journal, ‘Sociology’, which states that “jargon or unnecessary technical language should be avoided, as should the use of abbreviations”. Presumably such policies are motivated by a desire, at least in part, to open up the journal to a wider readership. Yet such policies run up against the brute empirical fact that, given what an academic journal is in the present setting, no one outside of academic sociology is likely to have even heard of the journal, let alone chosen to read it.
Acknowledging this brute fact isn’t an anti-intellectual attack on long-standing practices within the academy. Nor does it entail the suggestion that traditional mediums of academic publishing, as well as traditional forms of academic expression, lack value. Nothing could be further from the truth. But at present the academy suffers from a pervasive crisis of over-production: ever more intellectual energy goes into producing papers for an ever wide array of journals which even fewer people read. In doing so, academic publishing is tending to inverse economies of scale. Publishing in this sense tends towards the opposite of it’s own meaning (‘to make public’) but also into smaller and smaller communities where impact becomes ever diminshed.
The social structures of both the modern university and of commercial publishing have combined to crystalise a structure of perverse incentives. The need to publish, the need to differentiate oneself and raise one’s profile – ultimately the need to make oneself ‘valuable’ in terms of the ludicrously narrow quantitative auditing of the REF – have led us to objectively perpetuate, though subjectively disavow, a system which eviscerates academic values (with ‘salami slicing’ being perhaps the most egregious ensuing practice).
We need to have an ongoing and honest conversation about what academic publishing is, what it could be and what it should be. At present, academic publishing remains in meaning being published in a journal, and as such is not a meaning to which the word academic confers only the source of the content, and possibly the nature of the potential consumer. Within the phrase is no inference, or limitation of the platforms used or usable. So how did its meaning become so limited and/or specific, and how can those limitations be overcome?
Pat Lockely and Mark Carrigan will write again shortly on the changing context within which academic research takes place, the structural pressures researchers are subject to and the cultural environment which stands ready to receive the products of that research.
Related posts:
- Australian news site aims to bring academic expertise to breaking news, leading to an innovative increase in social impact and public engagement
- Communication or Credentialing? On the Value of Academic Publishing
- The current impact agenda could consider the impact of inspirational teaching, not just research
- HEFCE are still missing a trick in not adopting citations analysis. But plans for the REF have at least become more realistic about what the external impacts of academic work are
- Don’t swap the “Ivory Tower” for a cyber one: public engagement and the internet
The fact Twitter offers no real tools to control who follows you is a source of concern for some academics. In part this might be a function of a broader reticence towards online publishing. However I think it also stems from how Twitter is conceived as a medium. If you are presenting at a conference, you wouldn’t obsess about the identity of each person in the audience. There might be a variety of reasons why you are presenting: sharing your ideas, promoting your work, connecting with others in your field. At any conference, these motives only partially overlap. The reason(s) for each individual being there varies but nonetheless everyone is working within the same constraints of how the sessions are organised within a physical venue.
Twitter is no different. It’s a spot on the internet that’s staked out as yours. What you do with it is up to you. Some people choose to wander to their podium every now and again, occasionally make an announcement and then wander off. Some people give their presentation at the podium and then leave until they want to give another lecture. Some do their presentation but thrive on the Q&A afterwards. Some might not like the feel of the podium and eschew a formal presentation to go and chat more directly with their audience. Likewise some people just want to listen and ask questions of other speakers. Others would rather ditch the conference and go straight to relaxing at the pub.
Most academic users of Twitter fall into one or more of these categories. Likewise people move between categories. But the interpersonal dimensions of it are fundamentally no different to a conference. It’s just that the form of communication is so dramatically concise, as well as lacking any direct parallel other than the text message, that until you’ve been using it for a long time, it’s difficult to see quite how much like everyday life it is. So don’t be anxious about it. If you want to use it to draw attention to your work then stop worrying about who follows you and just don’t talk about things you wouldn’t in a formal work setting. If you want to connect with other people who have similar interests then just talk about the things that interest you and respond when others do the same, just as you would in any other setting. If you want to get drunk and gossip then go ahead, just remember that people might overhear you and that, on twitter, what you’ve said echoes in the room for a little while before it dissipates.
The same rules of interaction apply on Twitter as they do offline. If someone habitually goes over time for their talk, monologuing at an increasingly bored audience then people in the audience will eventually leave and new audience members won’t stay for long. If someone gives a good talk but obviously resents the Q&A afterwards, people might sit in the audience because of intellectual interest but they’ll think the speaker is a bit rude. If someone turns up, loudly and briefly announces their new book/paper/insight and then leaves the conference, people won’t pay much attention, unless they’re a globe trotting academic superstar.
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While many of the tools we’ve looked at are useful for keeping in contact with people you meet at conferences, Lanyrd is a new service which takes this to a higher level. Rather than just connecting individuals, it uses social media to allow connections to emerge at every stage of the conference. It draws on your existing social networks to help you find conferences, connect with others who are participating, find coverage of events, promote your own coverage and track your history of participating in conferences.
For thing 11 we're asking you to log into Lanyrd and list, or register your participation in, an event. As ever here are the step-by-step instructions. And don't forget to blog about it.
Like all of the tools on 23 Things, even if it’s not immediately obvious that Lanyrd will be something you personally want to use, it’s good to be aware of it and perhaps check back in future. While it may not be popular in your discipline yet, if it becomes so in future, it will be an incredibly powerful tool for networking.
Additional Resources
Lanyrd Frequently Asked Questions
Further Tools to Explore
Though not as social or interactive as Lanyrd, the following tools can be very effective when promoting or searching for academic events:
Now we’ll explore how to engage with your network on Twitter through replies, retweets and hashtags. Replies are self-explanatory: they are tweets you send in response to someone else’s tweet. Retweets takes someone else’s tweet and forwards it to all your followers e.g. if you thought the tweet was interesting and want to share it with others. The step-by-step guide for thing 9 describes how to reply and retweet in the context of using hashtags but please note that anything on twitter can be replied to or retweeted, even if it has no connection with a hashtag.
Hash tags are a way to mark a tweet as being about a certain topic. For instance if I tweet about BBC Question Time during the show, I’ll mark the tweet with the hashtag “#bbcqt” e.g. “not convinced by government minister’s answer #bbcqt”. This hashtag is an established convention, encouraged by the BBC show’s producers, to facilitate discussion about the show. When you click on the hash tag in a tweet, or enter it into the ‘search’ box at the top of the twitter interface, all tweets marked with the hashtag will be displayed. In this way hashtags let Twitter uses see what people are tweeting about events, issues or topics.
Additional Resources:
The author of the blog posts for this week’s theme is Mark Carrigan. Mark is a postgraduate researcher in the Sociology department. He is a prolific blogger and can be found on a number of social networking sites online. As a 23 Things course tutor tutor, Mark can support registered participants through your blogs, so be sure to write about your experience of all the Things!
For many people ‘networking’ isn’t an attractive term. It conjures up images of forced, superficial and self-interested interaction. But it doesn’t have to be like that. At heart networking for researchers simply means expanding the range of people you’re in contact with.
Who are you going to want to be in contact with? Most likely your priority would be people who work in your area and share your research interests. We all already have networks, even if we don’t think of them as such. By expanding the range of the researchers you’re in contact with, i.e. your network, it’s possible to raise your profile, be aware of opportunities and find potential collaborators. This expansion could happen at a number of levels:
- Within your department
- Within your discipline
- Within your institution
- Outside your institution
- Outside your discipline
- Outside academia
Many of the digital tools we’ve looked at in 23 Things are great for networking online. We’ll look at two tools in particular this week: Twitter and Lanyrd. The former is a social networking and micro-blogging service based around sending and receiving messages of 140 characters or less. Lanyrd is a relatively new service which uses Twitter to digitally connect people who attend conferences.
Additional Resources
As a University of Warwick PhD student, your ePortfolio is an online showcase for your academic life. It is a collection of web pages summarizing your academic projects, achievements and commitments which you can edit quickly and easily.
ePortfolio uses the University’s SiteBuilder system, an easy to use tool which lets you publish online without any technical skills (there’s additional training online for SiteBuilder on the IT Services website). As a starting point, take a few minutes to look at the different uses to which an ePortfolio can be put in this list of examples.
Phd students can apply for an ePortfolio on the Student Careers and Skills website. It can take up to 10 working days to setup an ePortfolio so, if you don’t have one, there’s a possibility you might not be able to start working on yours before the end of this week’s theme. If this happens to be the case, we suggest that you come back to this Thing once you get e-mail confirmation that your ePortfolio is online, or at least just read more about them and look at others' ePortfolios for inspiration!
Here are some pages that you could add to your ePortfolio, inspired by the ‘getting started’ page, produced by the ePortfolio team:
1. Intellectual biography and personal profile
2. Details about your research
3. Your C.V.
4. The skills you possess & training courses you’ve attended
5. Conferences you’ve attended
6. Things you’ve published and/or presentations you’ve given
7. Key texts you use in your research
8. A glossary of some of the terminology in your research area
9. Your experience of teaching
10. Other projects you’re involved in
It’s very easy for people to find your ePortfolio once it’s online because search engines rank the University’s domain name very highly. It’s also possible to apply for an short URL at the university’s Go.Warwick service, so that your ePortfolio can be go.warwick.ac.uk/yournamehere.
To get a short URL, select ‘create new redirect’ at the top of the Go.warwick page, type your name into the first box, a description of your ePortfolio into the second box, the original URL of your ePortfolio into the third box and press ‘request new redirect’. This then gives you an extremely professional web address (e.g. mine is go.warwick.ac.uk/mcarrigan/) which you can, for instance, place in the signature line on your e-mails or put on business cards.
When viewing your ePortfolio, if you select ‘edit’ and ‘view page statistics’ on the menu bar at the top of the screen, it’s possible to see how many people view your ePortfolio and how they find it. Now all you have to do is keep your ePortfolio regularly updated and you’ll rapidly start to reap the benefits of much increased visibility as a researcher.
But what does the process of ‘updating’ your ePortfolio involve? This may seem like an obvious question but it’s worth pondering. As well as simply reflecting the facts about your research, updating your ePortfolio also involves engaging with a range of important questions:
- How do you think about your work?
- Do you have ‘side projects’ as well as your PhD?
- How do these fit together?
- What are the central features of each?
The process of summarizing your work, deciding what to include/exclude and how to structure its presentation on your ePortfolio can have a radical effect on your understanding of your academic life. As one user describes their experience of creating an ePortfolio: "It has made me think about my work from the point of view of an outsider. Sometimes its quite hard to distance yourself from your work and I feel that it has made me really have to think about how other people see it."
Explore some more:
Support for creating your ePortfolio content
Getting started with your ePortfolio
Online training course for SiteBuilder
Video about using an ePortfolio
In the video below Mark Carrigan talks about this week's theme, Publishing on the Web, and his experience of blogging. He also touches on the theme of this post, single vs. multi author blogging:
In our contemporary ‘publish or perish’ culture, postgraduate researchers find themselves under pressure to gain publication before they complete their thesis. In an increasingly inhospitable job market, it has become extremely difficult to find academic work post-PhD without one or more peer-reviewed academic papers. Then there’s the pressure to gain teaching experience, as well as the mundane though often challenging business of supporting yourself financially in an environment where postgraduate funding is becoming ever more difficult to obtain. In these conditions surely academic blogging is a distraction from more pressing concerns? Even if you see the multiplicity of benefits it can offer to postgraduate researchers, it might still seem as if it simply takes up too much time.
This is where multi-author academic blogs (MABs) come in. In an article for Networked Researcher, itself a good example of the format, Chris Gilson and Patrick Dunleavy write about their experience of editing the British Politics and Policy @ LSE blog:
The vast majority of popular political blogs are now multi-author blogs (MABs); that is, themed and coherent blogs run by a proper editorial team and calling on the services of multiple authors to ensure that the blog remains topical, can accumulate a great deal of content and can ensure a good ‘churn’ of high quality posts. We believe that MABs are a very important development, and they can be an assured way for an academic institution to become more effective in the context of the web.
The rapid success of the British Politics and Policy @ LSE blog is a case in point. Set up originally as a temporary experiment to cover the 2010 General Election, we have now posted over 800 blogs from over 250 different authors.The blog has become a means by which LSE seeks to reach out to people from other institutions and universities in the UK and abroad. Our contributors include politicians and journalists as well as members of think tanks, NGOs and the wider academic community.
On a purely pragmatic level, MABs are much easier to sustain than single author blogs. They also tend to be more successful. With a diverse range of contributors, a successful editorial policy and a clear sense of purpose, the ensuing blog will be accessible and engaging. Likewise with an associated Twitter account and Facebook page, updating followers when new content is published, readership communities can emerge around MABs. Maintaining such a blog can be a very different process to having a single-author blog (see the ‘collaborative online’ case studies from the Knowledge Centre for some practical examples of this) but it can also be more rewarding both personally and professionally. It’s something all postgraduate researchers should consider, particularly if you already know a few people with similar interests who are exploring academic blogging.
Further Information
Academics are discovering that twitter is much, much more than a space on which to talk about the latest reality show. Mark Carrigan outlines what academics can get out of the social media service and why the academic twittersphere really is the most no different from presenting to an audience.
What’s the point of Twitter?
Twitter has an image problem. It first penetrated the public consciousness in a way which has left it defined by celebrities and, particularly for academics, this is unattractive. However the academic twittersphere (for lack of a better term) is a relatively self-enclosed ecosystem. While you’ll undoubtedly find a bit of celebrity gossip and X-Factor chat, this is strikingly absent in comparison to Twitter more broadly. In fact, academics are using Twitter in all manner of creative and useful ways. These are some of the responses I received when I posed the question “why do you find Twitter useful as an academic?” to my followers on the service:
- Quick answers to questions on things like … where do I find this tool or that tool .. (@rjhogue)
- We discuss concepts (@Annlytical)
- There are people who are practicing what I’m researching academically and give me a reality check (@Annlytical)
- Twitter is brilliant for keeping up with things, networking, finding new ideas, people’s blogs and publications (@BenGuilbaud)
- meeting new people (in all disciplines), academic support, public engagement, increased visibility, filtered news (@Martin_Eve)
- What Martin said. I think you already saw this but it’s the Prezi I made for grad students http://bit.ly/uK05VM (@qui_oui)
- Also, I’ve found Twitter useful for augmenting F2F academic conferences, extending the conversations (@JessieNYC)
- Twitter is incredibly useful 2 me as an academic 4 many reasons, perhaps chiefly curating the ideal academic dept (@JessieNYC)
- Twitter’s unique advantage is that very quickly allows me to spread word of my work to non-academic audiences (@elebelfiore)
- Keeps me up-to-the-minute with news in my field ie; policy issues, and connects me to conferences/other academics (@DonnaBramwell)
- connects me to other delegates at conferences, allows me to interact with students in lectures, keeps me uptodate (@timpaa)
- We trade references for research (@annlytical)
- great source of information & resources wouldn’t have found otherwise (@nicklebygirl)
- Twitter makes it possible for me to engage with global community even though I now live in Australia & am #altac (@katrinafee)
- a PhD can be very isolated so I think twitter is a great way to meet people who can help and give advice (@CET47)
It’s difficult to convey the point of Twitter. Partly this is a result of the inadequacy of ‘micro-blogging’ as a concept: it doesn’t get across what such a service is, how it can be used or what value these uses have. Twitter is a profoundly practical service and yet it is difficult to convey this because much of the terminology, interface and minutiae of Twitter are inherently confusing until you have engaged with the service. Furthermore, the somewhat steep learning curve isn’t a very attractive proposition to time-poor academics.
So why should you make the leap? The only reason I can give is that people just like you are finding the service astoundingly useful. The reasons cited above represent a small fraction of the uses to which academics are already putting Twitter and, at present, academic usage of the service is still in its infancy. Why not give it a go? All the evidence suggests you’ll find at least some uses for it.
The LSE Impact Blog has created a list of active academic tweeters.If you want to see for yourself what all the fuss is about, sign up and follow all the people you can find in these lists who work in your area, as well as any others who look interesting. Say hello, post some links to your work and explore a bit. It’s possible that you’ll find Twitter simply isn’t for you. In which case, what have you lost? However it’s much more likely that you’ll joint the ever-growing numbers who are finding that Twitter is the most natural social networking service for academics.
How academics should use Twitter
The fact Twitter offers no real tools to control who follows you is a source of concern for some academics. In part this might be a function of a broader reticence towards online publishing. However I think it also stems from how Twitter is conceived as a medium. If you are presenting at a conference, you wouldn’t obsess about the identity of each person in the audience. There might be a variety of reasons why you are presenting: sharing your ideas, promoting your work, connecting with others in your field. At any conference, these motives only partially overlap. The reasons for each individual being there varies but nonetheless everyone is working within the same constraints of how the sessions are organised within a physical venue.
Twitter is no different. It’s a spot on the internet that’s staked out as yours. What you do with it is up to you. Some people choose to wander over to their podium every now and again, make an announcement and then wander off. Some people give their presentation at the podium and then leave, only returning when they want to give another. Some do their presentation but thrive on the Q&A afterwards. Some might not like the feel of the podium and eschew a formal presentation to go and chat more directly with their audience. Likewise some people just want to listen and ask questions of other speakers. Others would rather ditch the conference and go straight to relaxing at the pub.
Most academic users of Twitter fall into one or more of these categories. Likewise people move between categories. But the interpersonal dimensions of it are fundamentally no different to a conference. It’s just that the form of communication is so dramatically concise, as well as lacking any direct parallel other than the text message, that until you’ve been using it for a long time, it’s difficult to see quite how much like everyday life it is. So don’t be anxious about it. If you want to use it to draw attention to your work then stop worrying about who follows you and just restrict your tweets to topics you would discuss in a formal work setting. If you want to connect with other people who have similar interests then just tweet about the things that interest you and respond when others do the same, just as you would in any other setting. If you want to get drunk and gossip then go ahead, just remember that people might overhear you and that, on twitter, what you’ve said echoes in the room for a little while before it dissipates.
The same rules of interaction apply on Twitter as they do offline. If someone habitually goes over time for their talk, monologuing at an increasingly bored audience then people in the audience will eventually leave and new audience members won’t stay for long. If someone gives a good talk but obviously resents the Q&A afterwards, people might sit in the audience because of intellectual interest but they’ll think the speaker is a bit rude. If someone turns up, loudly and briefly announces their new book/paper/insight and then leaves the conference, people won’t pay much attention, unless they’re a globe trotting academic superstar. While the norms of interaction which apply to Twitter as a medium are still in their infancy, the nature of that interaction isn’t radically new.
Related posts:
- By leveraging social media for impact, academics can create broader support for our intellectual work and profession.
- Do more tweets mean higher citations? If so, Twitter can lead us to the ‘personalised journal’; pinpointing more research that is relevant to your interests.
- Altmetrics, a guide to Twitter for academics, and increasing your academic footprint: our round-up of social media blogs in 2011
- Share your Twitter top tips for a new ‘how-to’ guide for academics on the merits of academic tweeting
- Academic tweeting: using Twitter for research projects