We examine the merchants and brands that are utilizing mobile to provide more personalized and contextual shopping experiences In today's market, where so many products and services are mass-produced and take a one-size-fits-all approach, it is refreshing when merchants go out of their way to provide a more personalized shopping experience.
We examine the merchants and third-party providers that are most effectively using apps to streamline shopping In today's market, where every brand or retailer has their own unique app, it can be difficult for consumers to sort through what really adds utility and what just takes up space.
If Chevy can't bring you to the mountains, its CoDriver program will bring the mountains to you Chevrolet has teamed up with digital marketing agency Isobar to create a virtual reality sales experience they call CoDriver. CoDriver is designed to give viewers a chance to experience a vehicle's driving capacity without leaving the showroom.
Amazon's latest experimental product is the Dash button, a programmable key that makes reordering essentials like laundry detergent as easy as pushing Start on the microwave. Is this the best thing that ever happened to busy America? Or a sign that we've become the docile servants of our Amazon Prime accounts?
The recognition app is now moving into the physical realm, starting with retail products Shazam is the most successful discovery app in the tech world with over 100 million active global users. Currently it offers a highly innovative service where it tracks music and most recently TV shows via the audio recognition functionality, allowing users to directly link out to purchase the song or episode.
Personally curated shopping experiences are helping unlock the power of mobile commerce Whether you love it or hate it, shopping is a commitment. Even when you have a good idea of what you're looking for, the process can involve time-consuming research and multiple store visits as you sort through the available choices to find the product that's right for you.
When Sephora launched in the U.S. in 1998, it radically changed the cosmetics buying experience, replacing the controlled department store counter transaction with a hands-on, candy store-style field day for makeup lovers.
The retail industry is undergoing a revolution, with groundbreaking technologies guiding both the consumer and the merchant throughout the customer journey. Whether the shopper is at home using a PC, searching for a product on a mobile device, walking nearby a store, or browsing the aisles in the store, retailers have access to a number of new technologies to enhance the experience at every touch point.
As hit series always do, the Netflix show House of Cards, which returns today with the release of its third season, has spawned a wide array of merchandise: t-shirts, mugs, digital paintings of its star, Kevin Spacey, and, of course, cards. If what you really want, however, are the main character Frank Underwood's natty suits or his wife Claire...
The 'Mobile Commerce Playbook' is a 12-week series from PSFK and Braintree exploring the key trends that are defining the future of mobile commerce. Be sure to check back often for more great articles here and on Braintree's site, and don't forget to download the full Mobile Commerce Playbook on our Slideshare page.
2014 was a record year for ecommerce revenue. Sources estimate that US holiday season shoppers spent over $50 billion online, while sales in the UK exceeded £100 billion for the full year and totaled almost $450 billion in China for 2014.
According to their CEO Rich Riley, Shazam matches 20 million songs a day and it is doing that faster than ever before. The app accounts for 7-10 percent of online sales and their data is also a strong predictor of what will be on Billboard charts three weeks in advance.
February 2, 2015 Facebook announced it would begin testing Place Tips in coming weeks after installing the low-cost, low-energy transmitters at eight Manhattan shops. Up to now, beacons have mainly been used to send promotions and ads to people in and near stores.
The Neiman Marcus Memory Mirror will not just reflect, it will help you swipe through selections from items you try on the store and it can make it easier for you to choose a look.
The Neiman Marcus Innovation Lab (known as iLab) has launched their interactive retail table project in three of its major locations in Austin, Chicago and Topanga. Displayed in each store's shoe salon, these concept tables are approximately 70" long, 34" tall, and 26" wide and comprise of a clean-cut Ultra HD 4K touchscreen that features a single, continuous pane of glass that changes to fit in with Neiman Marcus' color scheme.
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