In recent years, retailers have increasingly embraced big data, instead of simply relying on the intuitive sense of fashion designers and buyers. Stores that have leftover inventory or are out-of-stock on bestselling items, now look to real-time data and analytics to ensure that supply and demand are aligned.
Our Material Simulation Engine matches colors, scales and features of real materials. Vizera's material projections show exactly how an object would look like if it was covered by another material in the real world. Vizera automatically detects pre-scanned objects within the scene and performs accurate projections on those objects only; making installations super easy and flexible.
Retail design consultancy Green Room announced it has created a new multi-channel store concept in London's Foubert's Place with sportswear retailer Pro Direct, bringing the brand's on-line experience to life within the physical retail space. According to the companies, Pro Direct's vision was to capture the dynamic feeling of walking into a physical realization of their website.
A New York-headquartered data company focused on the beauty industry, Poshly, has closed on a $1.5 million seed round of funding, which will largely be used to grow its engineering team in San Francisco. The funding was led by Frontier Equities VC, and included Astia Angels, CPEG Ventures, WI Harper Group, and other private investors.
Online retailer Zappos has unveiled a new service that aims to help shoppers find specific products by taking item requests in the form of images. The new service, aptly called Ask Zappos, is like a digital personal assistant who will help customers track down specific items even if the retailer doesn't have the items in their online store.
Global sports brand Nike has created a special vending machine in New York City that only accepted Nike+ FuelBand for Nike products. The vending machine, dubbed the Nike+ FuelBox, doesn't accept cash as payment, and instead lets consumers plug in their Nike+ FuelBand USB to "purchase" Nike items like socks, shirts, and hats.
What if the world's biggest online advertising company could figure out a way to go beyond showing ads? What if it could actually get people to go into stores? That's exactly what Google has achieved with Ingress, a popular but still relatively unknown multiplayer online game that requires players to go out into the real world to progress....
Birchbox tomorrow opens its first brick-and-mortar location with a 4,500 square foot storefront in New York's fashionable SoHo district. The much-hyped beauty e-retailer aims to make the shopping experience akin to what its online patrons are accustomed to via a large touchscreen and four iPads that will float around the duplex-styled outlet.
Two things stand out about the sneakers pictured above in a screenshot from Twitter. First, their list price is a cool $170 million (though we imagine that's a glitch). Second, there's a "Buy now" button included in the tweet. What's that you say? You didn't know you could buy stuff directly from a tweet?
72Lux today announced the launch of Shoppable, a new website and e-commerce platform that allows consumers to manage their shopping wish lists over a variety of retailers and publishers in one place. Previously, 72Lux provided its universal checkout service to digital publishers to sell products on their websites without users having to click away to the retailer's site.
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Many people use the Google+ Hangouts service for video chats. Men's e-commerce company JackThreads wants to make it a virtual dressing room. JackThreads, which sells clothes and accessories for young men, has built a feature using Hangouts that gives its customers an idea of how sunglasses and hats will look on them before they buy.
Skincare brand Simple has launched a new campaign designed to educate people in urban environments about pollution levels, hard water, weather and other factors that can have a negative effect on their skin. Everyday city life can cause stress, bad diet and a lack of sleep, which also have an impact on people's skin.
GU, a casual wear retail brand run by Fast Retailing Co., is testing out a new service where shoppers can take items by the brand for a "test drive" outside of the store.
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