Content Curation

content strategy

Pau Todó

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Joe Pulizzi: Content Marketer Of The Year! @juntajoe #ContentlyAwards | The Content Strategist

Two-thousand eleven may have been the Year of the Rabbit to the Zodiac, but to the Web it was the Year of Content Marketing. And if one person walked the walk evangelized by the brand publishing movement – especially in the B2B world – that person is Junta42 and Content Marketing Institute founder Joe Pulizzi. It should shock no one, then, that the First Annual Contently Award for Content Marketer Of The Year goes to blog post-pounding, orange-loving Pulizzi. Contently Awardees are nominated via email and social media, then voted on by a panel of independent, expert judges. This year’s judges include founders and academics from Columbia University, Urtak, Outbrain, CodeMeetPrint and more. <

contently.com
Elad Blog: How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

Snip.It

blog.eladgil.com
2012 is the year of social curation

UPDATED: I've received feedback which demonstrate I should explain myself better:) (To me) social curation is not simply reposting or retweeting. While this provides a social filter to content it only solves part of the problem. In order for content to be truly relevant services need to enable people to set up further filtering themselves, so you only receive certain information from certain friends.

daredo.tumblr.com
What is a Digital Curator? | The New York Public Library

Allow me to introduce myself — my name is Doug Reside, and in February I became the first Digital Curator for the Performing Arts at The New York Public Library. The position of Digital Curator is a fairly new one (not just at NYPL, but in the world in general), and those of us who hold the title do different kinds of things depending on the particular needs of our institutions. I thought it might be useful, then, for me to explain what it means for NYPL to have created this position, and how it will benefit you as a user of our collections. Traditionally, curators are responsible for acquiring material for a collection, preserving these materials for future generations, helping users locate items from the collection and providing contextual information so they can better understand them, and designing exhibits for the benefit and enjoyment of the public. As digital curator, I will do most of these things as well, but I have specifically made it my mission to: <

nypl.org
Magnify.net: Learn about web video and curation.

Curation While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation - human filtering and organizing - has created a new workflow and new engagement, and revenue options for publishers, brands, and communities. "Curation comes up when search stops working," says author and NYU Professor Clay Shirky. But it's more than a human-powered filter. "Curation solves the problem of filter failure." Who are curators? What can they gather and re-publish? Do they have the right to get paid for curation? If so, who's adding the real value, the content makers or the curators/publishers? For creators - people who've spent their careers making content and trying to sort out an economic model - curation can seem like an end-run around hard work. And so the conflict ultimately comes down to this: Is curation about saving money? Or about adding valu

magnify.net
10 Blogs You Should Be Reading If You Manage A Company's Content Strategy | The Content Strategist

There are a lot of content strategy blogs floating around in cyberspace. Probably hundreds. Possibly thousands. Either way, it’s a lot to keep up with. Sifting through the morass that is Alltop’s page on content marketing or trying to keep tabs on Junta42′s list of 42 content marketing blogs is enough to give even professional content strategists an overload. Here, we narrow it down to 10 blogs that will give you the ideas, advice, and inspiration you need to keep producing content that will grow your company’s bottom line. Hubspot Blog — Not only are the folks at Hubspot experts on helping their customers drive

contently.com
The Week in Content Marketing

GE Finds Content Trumps Ads, Pinterest, the New Press Release, and More

marketeer.kapost.com
Become a Content Curation King | ClickZ

Nine ways to make curation work for your brand.

clickz.com

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Joe Pulizzi: Content Marketer Of The Year! @juntajoe #ContentlyAwards | The Content Strategist

contently.com · clipped by Pau Todó

Two-thousand eleven may have been the Year of the Rabbit to the Zodiac, but to the Web it was the Year of Content Marketing. And if one person walked the walk evangelized by the brand publishing movement – especially in the B2B world – that person is Junta42 and Content Marketing Institute founder Joe Pulizzi.

It should shock no one, then, that the First Annual Contently Award for Content Marketer Of The Year goes to blog post-pounding, orange-loving Pulizzi.

Contently Awardees are nominated via email and social media, then voted on by a panel of independent, expert judges. This year’s judges include founders and academics from Columbia University, Urtak, Outbrain, CodeMeetPrint and more.

In the infancy of the social web’s content marketing movement, the most capable content marketers have been those evangelizing the field itself, and Pulizzi has done so with aplomb.

Pulizzi authored the book Managing Content Marketing, launched a wildly popular conference called Content Marketing World, and wrote prolifically about the industry throughout 2011. His own content marketing (about content marketing) has been the subject of and inspiration for numerous posts on our own Content Strategist blog.

With all-star content marketers like Michael Stelzner, Brian Clark, and Rohit Bhargava leading their followings to the light, and rising stars marketing through content in just about every other industry, we have no doubt Pulizzi will be working hard to keep his banner flying in the Year of the Dragon.

Congratulations, Joe!

Joe Pulizzi’s Blog

Joe Pulizzi’s Home Page

Joe Pulizzi’s Twitter Feed

Content Marketing Institute

Follow @contently for more in the best in branded content via the First Annual #ContentlyAwards.

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Elad Blog: How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

blog.eladgil.com · clipped by Pau Todó
The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed.
In this blog post I will discuss the evolution of social media from long-form to push-button, the emergence of social curation on sites such as Twitter and Tumblr, and the move to structured sets of curated content on Pinterest and its brethren.

But first, the meta-trend....

...Social Media: Evolving From Long Form To Push Button
In the evolution of social media over the last decade, the trend has been a move from long form content, which has high friction of participation (both on the production and consumption side) to ever lower requirements placed on a user to participate in a conversation.

1999-2004 Blogging Platforms.
Blogger (launched in 1999) and other early social media sites were longer form blogs. The bar to write content was reasonably high. These sites effectively had two separate users bases: people who wrote the content (1% or less of users) and people who read or consumed the content (99% of users). Yelp (2004) is basically a food blogging platform where reviewers will go on about how their boyfriend was mean to them during dinner, before actually reviewing the food.

2004-2007 Status Message Networks.
Facebook (2004) and Twitter (2006) transformed social media by moving from long form blogging to short form social snippets in the form of photos (Facebook) and status updates (Twitter). This decreased the friction to both producing as well as consuming content, leading to extremely broad participation by a global user base.

2007-2010 Push Button Interactions.
Some interesting organic user behavior emerged on Twitter, as users would "re-tweet" content as a way to re-broadcast another person's content to their own network. Similarly, Tumblr (2007) mixed long, medium, and short form content with an additional affordance "re-blog". Re-blogging allowed a user to repost a blog with a single button, allowing users to essentially curate content without producing any original content.

Twitter and Tumblr made it easy to re-tweet and re-blog other's content - the first step in social curation of the web (red arrow above indicates re-blog feature on Tumblr)

In parallel, push button private content curation emerged as Instapaper (2008), Evernote (2008), Read It Later (around the same time) all launched applications to allow users to collect and later read content. However, none of these services had a strong social component.
Foursquare (2009) was one of the first networks to generate social content more or less entirely off of push button interactions. By checking-in, you broadcast your location to your friends, creating content without actually needed to type a single word.

However, all of the social services continued to serve content as a time ordered stream. Moving from a stream to a structured collectible set of content was the next innovation in social media....

2010-Now Structured Sets And Social Curation.
Pinterest (launch 2010) was one of the first sites to take push button content generation (via bookmarklets and "re-pinning") and structure it into sets of curated content called "boards". This allowed users to collect content from across the web, as well as from other users on the site. In some sense it took what a site like Tumblr had been doing but transformed blog-like streams into structured, curated collections users could share. Importantly, it was easy for new users to consume these sets of content visually as structured sets, and to share these sets with others.

David King has pointed out an interesting insight - by constructing content in a structured set versus a stream, sites such as Pinterest and Snip.It have prevented stream-based sites such as Facebook from becoming a compelling place to consume the Pinterest or Snip.It content (which contrasts with e.g. Instagram or other stream based sites).

Pinterest boards are not as consumable on Facebook as stream-based sites such as Instagram, carving out a large new social media market for this behavior.

This new affordance is currently being adopted by other sites leading to all sorts of interesting behavior including:

Collecting news and information. Snip.It (2011) was an early product to allow for social curation and structured sets of news and information based content. Recently Quora (launched boards end of 2011) entered this market by adding "boards" for curating content from across the web to its core Q&A product.

Commerce. Nils Johnson (one of the smartest social commerce guys out there) has pointed out how Fab.com recently used a Pinterest-like affordance in its "feed" to drive social curation of products. (See image below on how closely the Fab UI mimics Pinterest). It is similarly likely Pinterest will monetize in a number of interesting ways on the product discovery and commerce side.

Social media. Storify (2011) has added an additional structured curation layer on top of Twitter.

Pinterest UI above, Fab.com UI below.

As you can see the Fab UI has followed the Pinterest one.

Summary: 2012 Will Be The Year of Curated Sets
2012 will likely see an acceleration of structured, push button, social curation across the web. Why? Because most users don't want to take much effort to produce content, and consuming content in a structured manner (especially photos) is also much faster. Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.
Many thanks to Nils Johnson and David King for conversations that led to some of the insights in this post.

You can follow me on Twitter here.
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2012 is the year of social curation

daredo.tumblr.com · clipped by Pau Todó

UPDATED: I’ve received feedback which demonstrate I should explain myself better:)

(To me) social curation is not simply reposting or retweeting. While this provides a social filter to content it only solves part of the problem. In order for content to be truly relevant services need to enable people to set up further filtering themselves, so you only receive certain information from certain friends. Otherwise it’s still largely out-of-context information.

The service who’ve done this filtering the best in my eyes is Pinterest. Here you follow not a whole person (friend or interesting stranger) but a part of the person, fx. what he posts on his boards about tree houses, but not what he posts on his other boards which you find uninteresting. Everplaces will use a similar concept when launched.

Original post:

We’ve long been seeing the demand for quality over quantity when it comes to information. Less is indeed more when you are surrounded by massive amounts of non-useful information (noise).

In previous decades we solved this with pre-editing, this is what bloggers and editors do when they select the content for us that they deem is interesting for us. But, now we’re entering into a new era, the era of social curation.

Today we can curate further ourselves. We can filter information flows before they hit our inboxes and streams. This mean we can get exactly what we’re looking for. The mass market is not a homogenous group, it is millions of individuals who are unique, but have overlapping requirements.

Social curations means we’re one step closer to providing each unique individual exactly the information that matches their interest and situation (and location)

This chart shows how it is easier and easier to curate content by spreading information you’ve found find worth spreading:

Entrepreneur Elad Gil comes to this conclusion in this detailed blog post:

2012 Will Be The Year of Curated Sets
2012 will likely see an acceleration of structured, push button, social curation across the web. Just as the first wave of social media has transformed the consumption of information, this next wave of social curation will fundamentally change how users find and interact with content over time.

I couldn’t agree more…

.

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What is a Digital Curator? | The New York Public Library

nypl.org · clipped by Pau Todó
Allow me to introduce myself — my name is Doug Reside, and in February I became the first Digital Curator for the Performing Arts at The New York Public Library. The position of Digital Curator is a fairly new one (not just at NYPL, but in the world in general), and those of us who hold the title do different kinds of things depending on the particular needs of our institutions. I thought it might be useful, then, for me to explain what it means for NYPL to have created this position, and how it will benefit you as a user of our collections.

Traditionally, curators are responsible for acquiring material for a collection, preserving these materials for future generations, helping users locate items from the collection and providing contextual information so they can better understand them, and designing exhibits for the benefit and enjoyment of the public. As digital curator, I will do most of these things as well, but I have specifically made it my mission to:

make as much of our collection available online as copyright law, professional ethics, and our budget permits

provide both contextual information and software tools to make our digital collections as useful as possible

improve methods for preserving and providing access to the "born digital" materials (word processor files, digital musical scores, 3d set designs, etc.) that are now part of the creative history of most contemporary works of art

There's a lot of work to do, obviously, and we have a dedicated but very small staff to do it. Already, though, some very exciting things are happening, and I can't wait to tell you about a few of them in the very near future. In the meantime, I'm eager to hear from you about what you want from your performing arts library's digital collections.

You can find me on Twitter @lpa_dig_curator or email me at doug_reside@nypl.org
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Magnify.net: Learn about web video and curation.

magnify.net · clipped by Pau Todó

Curation

While content aggregation has been around for a while with sites using algorithms to find and link to content, the relatively new practice of editorial curation - human filtering and organizing - has created a new workflow and new engagement, and revenue options for publishers, brands, and communities.

"Curation comes up when search stops working," says author and NYU Professor Clay Shirky. But it's more than a human-powered filter. "Curation solves the problem of filter failure."

Who are curators? What can they gather and re-publish? Do they have the right to get paid for curation? If so, who's adding the real value, the content makers or the curators/publishers?

For creators - people who've spent their careers making content and trying to sort out an economic model - curation can seem like an end-run around hard work. And so the conflict ultimately comes down to this: Is curation about saving money? Or about adding value? The answer is "yes" to both.

"A lot of it is economic -- doing more with less -- and it has crossed every media industry," explains Allen Weiner of Gartner Group. "If you think about the tools you want to give an editor to make him or her more complete, you want to give them curation tools."

Today there's an economic imperative to add curation to the content mix. And from a user perspective, well done curation is a huge value-add in a world where unfiltered signal overwhelms noise by an ever-increasing factor.

Curation is now part of the content equation. It doesn't kill anything. Rather it adds a powerful new tool that will make content destinations more relevant, more robust, and more likely to attract and retain visitors.

Curation is here to say, though creators should have the ability to create boundaries, both editorial and economic, around what they create and how it is repurposed.

It's important to remember that curation can't exist without creation. Content makers are the essential part of the aggregation/curation solution.

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10 Blogs You Should Be Reading If You Manage A Company's Content Strategy | The Content Strategist

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LISTA DE LINKS A BLOGS SOBRE EL TEMA
There are a lot of content strategy blogs floating around in cyberspace. Probably hundreds. Possibly thousands. Either way, it’s a lot to keep up with. Sifting through the morass that is Alltop’s page on content marketing or trying to keep tabs on Junta42′s list of 42 content marketing blogs is enough to give even professional content strategists an overload.

Here, we narrow it down to 10 blogs that will give you the ideas, advice, and inspiration you need to keep producing content that will grow your company’s bottom line.

Hubspot Blog — Not only are the folks at Hubspot experts on helping their customers drive leads to their businesses through content, they are expert practitioners too. On Hubspot Inbound Internet Marketing Blog, you’ll find tips on how to use Google, Facebook, Twitter, LinkedIn to promote your content, along with advice on link building and SEO.

Mashable Business & Marketing — The business section of the popular blog Mashable offers stories on what big companies are doing in online media. You can always learn something from the big guys.

Seth Godin’s Blog — When it comes to marketing, Seth Godin is a prolific writer and influential thinker among the digerati. His characteristically pithy posts will get you thinking about an aspect of marketing you might not have considered.

Copyblogger — Brian Clark and his team of editors and guest posters have set the standard for great online content. They also offer free e-courses and e-books that will get you started on content marketing, email marketing, and SEO.

WebInkNow — David Meerman Scott wrote The New Rules of Marketing and PR, now in its third edition. Whether providing commentary on real-world events or outlining a new concept, his blog always provides actionable advice for the reader.

Presentation Zen — The book of the same name began a paradigm shift in how we think about presentations. Author Garr Reynolds’ thought-provoking analysis of presentation slides and videos will motivate you to never deliver a boring PowerPoint again.

Brian Solis — You need to understand how to promote all that great content you’re creating, and Brian Solis, author of Engage, is just the guy to help. On his blog you’ll find how-to advice, along with research and commentary on current developments in social media.

Top Rank Online Marketing Blog — Lee Odden is the co-founder of digital marketing agency Top Rank Online Marketing. His direct experience working with marketers gives him the chops to offer a plethora of tips and advice on content marketing strategies.

Content Marketing Institute Blog — The blog is one of the many resources offered by the Content Marketing Institute. Nearly every post provides a numbered list of tips, steps or ideas. While you’re there, check out founder Joe Pulizzi’s blog at Junta42, where you can find even more useful advice.

Post Advertising — Named for the post-advertising age of content marketing, this blog, a project of brand marketing firm Story Worldwide, offers advice on content through the lens of storytelling. We all need to be reminded that, in the end, content marketing is all about telling a story.
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The Week in Content Marketing

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Curating the best from around the content marketing web. Tip us off to your favorite sources in the comments or via email.

GE Study Proves Consumers Respond More to Shared Content Than to Paid Placements: BuzzFeed and Vizu team up to test perceptions of “The GE Show,” finding a more significant increase in positive attitudes toward GE based on exposure to shared content over paid ads. Via AdAge

How Content Marketing Can Improve Brands’ Online Marketing: A video interview with David Spark, of Spark Media Solutions, who agrees that “content is the currency for social media and search.” Via AdRants

Rethinking the Press Release: A Content Marketing and SEO View of a Proven Tool: Author and publicity expert Deb McAlister-Holland explains how the function of the press release has changed and evolved in our increasingly connected world. Via The Publicity Hound’s Blog

How to Use Pinterest for Content Marketing: Are you using the seventh most popular social network (more than Google+) to market your business yet? Get pinning! Via Shareaholic

Four Priceless Personal-Finance Content Marketing Examples: How Mint, Visa, Citi, and Coupon Cabin are driving traffic and customer engagement with content. Via Outbrain

Did we miss something that wowed you this week? Share it in the comments.

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Become a Content Curation King | ClickZ

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Become a Content Curation King
Sean Carton | August 29, 2011

"Curation" is a buzzword (even if it isn't technically a word…unless you count the 14th century French definition meaning "to cure") that's smokin' up the interwebs these days. Launching into the blogosphere virtually from nowhere in 2009, it's now one of those terms that's essential to any digital marketer on the cutting edge (or for anyone who wants to sound like one).

Curation has now come to mean the act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s). However, unlike automated services (such as Google News), the essential difference of curation is that there's a human being doing the sifting, sorting, arranging, and publishing. Just as a museum curator must decide which artifacts to display during an exhibition, an online curator decides what information available online is appropriate and relevant to her audience.

If you're a web veteran, you're probably wondering how this is any different than what people have been doing online for years. After all, even the earliest "home pages" usually included lists of favorite links, sometimes "curated" daily. The "portal" craze of the 90's was basically the same thing blown up to epic proportions, with billions (yes…billions) invested in "portal" sites that aggregated content from across the web. Remember: content is king! And while blogs started out as personal "weblogs," they didn't find success until they moved away from musings about cat behavior and toward serving up nifty links to a hungry audience. Check out the 15 most highly trafficked blogs today and every one of them is primarily about directing us to other stuff.

So what's the big deal about curation? The cynic in me wants to say that it's just about reinvigorating the concept of bloggers as "editors" of the web. And that is a big part of it. But there's one thing that we have now that we didn't have in the 90's…the mass adoption of social media. And that's where the difference comes in.

NYU Professor Clay Shirky provides one of the best explanations of the role of curation in today's web in a Fast Company article from a year ago: "Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community."

It's the "community" part that's at the heart of the whole curation movement and the most powerful element when it comes to curating content as a way of drawing traffic and attention in your marketing efforts. Just as a carefully-curated museum exhibit is sure to draw like-minded people together, carefully-curated content on the web has the potential to attract (and/or build) an online community of people who are into the same stuff.

Making curation work for your brand is a lot easier said than done. As countless would-be content curation kings (and queens) have found out, just gathering a lot of links together doesn't guarantee anything except that you'll spend a lot of time curating links. You need to commit resources to both curation and promotion if you're going to be successful. And that's just the first step. To truly succeed as a curator, you need to think like a curator (not just an aggregator) and keep the following in mind:

People matter. Your goal should be to build a community, and communities are made up of people. You need to know your audience intimately and have an innate sense for what they're interested in. And like any good social media effort, you also need to nurture that community through your actions.

It's a commitment. Just like any social media effort, unless you clearly state from the beginning that you're doing this for a limited time for a specific reason (such as curating content around a particular event or conference), the expectation is that you're going to be an ongoing resource for your readers. Bailing out unexpectedly is damaging to your brand and your reputation.

What you leave out is as important as what you leave in. Obviously, you can't include everything online in your curation efforts. And you definitely don't want to. The content you include (and exclude) speaks to your point of view about a particular topic…think of it as "writing with links." Choose your content carefully and make sure it's consistent with your overall messaging and brand strategy.

Exhibitions vs. permanent collections. How often you refresh your content is your choice. There will always be a continuous firehose of content spewing out on the web, but you might want to think about the "classics" that should stay in your collection and what should be rotated out. You may even want to collect content around a particular sub-topic and archive it if it's worthy of being saved.

Think "niche." There are plenty of sites out there now that cover broad topic areas and have large, embedded audiences. Drawing readers away to a collection that covers a similar broad topic can be tough…if not impossible. If you want to curate a collection and draw attention, you'll probably have better luck focusing on a niche topic specific to your (or your client's) industry. Heck…if my little city of Baltimore can support a Visionary Art Museum, the Great Blacks in Wax museum, a Tattoo Museum, and The National Museum of Dentistry (yes, Baltimore is kind of a weird place), then you can find a niche that'll attract people from around the globe.

Commerce can follow content. Don't limit yourself to just "content." Think about how to weave commerce into the mix. As sites like Regretsy have demonstrated, creative curation of items for sale can be a big draw.

It's not just the objects in the collection…it's making sense of those objects. If you've ever been to an old-style museum that contains cases of objects with little exposition (The International Museum of Surgical Science in Chicago is a good example of this), you may have found that while it's cool to look at odd stuff, you don't come away with much new knowledge. Interpreting the collection is one of a curator's essential tasks and one that's accomplished by explaining to visitors why an object is important in the context of the larger exhibit. You can add a lot of value to your online "collection" by providing context.

Focus on becoming a "resource," not just an "event." If you want to keep drawing visitors, you need to establish your collection as the go-to place for what they're looking for. Knowing your audience and understanding their needs are essential for curating a collection that's going to provide ongoing value over time.

Design matters. As usability guru Don Norman stated so well, "attractive things work better." Throwing up a collection to try to cash in on the "curation" bandwagon isn't enough. You need to focus on designing a user experience that's not only attractive but usable. Ideally the design should contribute to the overall experience, highlighting the most important content, guiding users to what they're looking for, and fostering community.

You are invited to participate in a ClickZ-Google Analytics industry survey for trends in mobile marketing and apps. You'll also be entered to win a free iPad or 1 of 2 free passes to SES Conference & Expo.
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Content Curation

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Joe Pulizzi: Content Marketer Of The Year! @juntajoe #ContentlyAwards | The Content Strategist

Elad Blog: How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing

2012 is the year of social curation

What is a Digital Curator? | The New York Public Library

Magnify.net: Learn about web video and curation.

10 Blogs You Should Be Reading If You Manage A Company's Content Strategy | The Content Strategist

The Week in Content Marketing

Become a Content Curation King | ClickZ

Contently Awardees are nominated via email and social media, then voted on by a panel of independent, expert judges. This year’s judges include founders and academics from Columbia University, Urtak, Outbrain, CodeMeetPrint and more.

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